02.07.2018

Ken (Yi-Tung) Cheng, CEO, Sidora Marketing

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Ken (Yi-Tung) Cheng,
CEO, Sidora Marketing

I was born and raised in Taiwan, and I studied and worked for 8 years in Japan before I moved to Finland. I started my business at the end of the first year in the IBE programme. My first business was about providing localization and marketing service to European mobile game developers to promote their game products in the Japanese market. A new business is never easy to start and to push up the growth. Then the business was switched to traditional trading between Europe, Japan and Taiwan. Fortunately, no matter how the business idea changes, the elements needed for being an entrepreneur are the same.

The study in IBE offered me both the systematic knowledge from the academic perspective and the practical information from the industrial side. Although I have worked in the industry for several years, the academic knowledge of business and entrepreneurship from the programme allowed me to realize the background theories and helped me cover the parts that I didn’t know from my past experience. Except the academic knowledge, the invited guest speeches from the industry, the visits to companies or business exhibitions brought me opportunities to step out of the classroom to learn the real experience and stories from industrial professionals.

Starting a new business is never easy, not to mention doing so as a foreigner in a foreign country, but if you still want to give it a shot and try to be an entrepreneur in Finland, definitely IBE provides the best chance to get you prepared.