Doctoral Dissertation

29.6.2018 M.Sc. Soili Vento (Facul­ty of Hu­ma­ni­ties and Social Sciences, Social and Public Policy)


29.6.2018 12:00 — 15:00

Location: Mattilanniemi , Agora Auditorio 2
29.6.2018 M.Sc. Soili Vento defends her doctoral dissertation in Social and Public Policy "Yrittäjän vapaus hoivapalveluissa: Tutkimus hoivayrittäjien praktisesta vapaudesta". Opponent Professor Sari Rissanen (University of Eastern Finland) and Custos Professor Teppo Kröger (University of Jyväskylä). The doctoral dissertation is held in Finnish.


The goal of this research was to analyse the freedom of entrepreneurs related to providing home-care from a societal philosophical point of view. The practical context of the research stems from care as entrepreneurship industry, where care structured as a service and marketed product. The theoretical context of the research stems from dimensions of practical freedom based on Hegel’s legal philosophy, whom had supplemented with Berlin’s concepts of positive and negative liberty. Research materials comprised of fifteen interviews with entrepreneurs (N=15). Eight (8) entrepreneurs acted as independent entrepreneurs and seven (7) in Finnish franchise chains. The researched enterprises offered home-care services.   Analysis of research material was conducted as a theoretical content analysis, where the entrepreneur’s freedom was construed on three dimensions. Entrepreneurs’ personal negative liberty was examined as trade freedom from restrictions related to offering home-care as an enterprise. Negative liberty also meant freedom from employee. Positive liberty manifested as self-actualisation when conducting business. The interpretation of moral freedom from the perspective of entrepreneurs’ entrepreneurial identity and business principles. An entrepreneur who experiences moral freedom could value her business-related decisions. Entrepreneur’s social freedom manifested through their role as a home-care provider. Entrepreneurs’ roles in informal care formed from care partnerships with customers’ family and relations. On the other hand, when providing formal care, municipalities’ home-care resources and purchase of services influenced entrepreneurs’ roles. Risks in home-care entrepreneurship were recognised as risks related to production of services and marketing. Political steering of care seems to affect work as a home-care entrepreneur. Differences in freedom between independent and franchise entrepreneurs related to enterprises’ set of services. Freedom for franchise entrepreneurs meant a freedom to determine the enterprise’s services, whereupon the entrepreneur could better utilise her skills.

Keywords: home-care service, home-care market, home-care entrepreneurship, franchising, franchise entrepreneurship, negative liberty, positive liberty, moral freedom, social freedom

Further information:

Soili Vento, puh. 040 700 7379, Communications Officer Anitta Kananen, puh. +358 40 805 4142 Publication:

The dissertation is published in the series Jyväskylä Studies in Education, psychology and Social Research 602, URN:ISBN:978-951-39-7479-4, ISBN 978-951-39-7479-4 (PDF), ISBN 978-951-39-7478-7 (nid.) ISSN 0075-4625.

It is available at the Soppi University Shop and University of Jyväskylä Web Store, tel. +358 (0)40 805 3825,

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Soili Vento