JSBE marketing research received a great recognition

The article ”The Use of Web Analytics for Digital Marketing Performance Measurement” by D.Sc. (Econ.) Joel Mero (née Järvinen) ja Professor Heikki Karjaluoto has been chosen for the best article of Industrial Marketing Management in 2017.

A victorious Master's thesis in marketing

M.Sc. (B.A.) Miira Leinonen's Master's thesis ”Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system" was awarded as the best marketing communications Master's thesis in the Miltton’s Thesis Competition 2017.

Innovations, participation and impact

Nearly 50 members of staff and students of JSBE participated in the JSBE development day on 26th March. The participants discussed JSBE's participation, innovations and impact from the perspective of education and teaching, research and the surrounding society.

JSBE breakfast seminars

In the breakfast seminar, JSBE faculty members and its doctoral students present their research findings or discuss more generally about research activities.

JSBE deans for 2018 - 2021

Professor Hanna-Leena Pesonen will continue as the dean of Jyväskylä University School of Business and Economics.