University of Jyväskylä

International Winter School in Sport Sciences bringing a record number of students to Jyväskylä

The Seventh International Winter School in Sport Sciences (January 8–19 2018) is arranged by the Faculty of Sport and Health Sciences at the University of Jyväskylä. The programme will bring together approximately 60 Sport Management students and teachers from all over the world. This year the number of Chinese students is higher than ever before.

During the first week of the Winter School, the participants will compare the organisation and management of sport in different countries, with special interest focused on football. In addition, they will address top-level football as an equality issue and consider sport and physical exercise as a tool for social inclusion.

The themes for the second week include consumer behaviour related to winter sports, marketing of sport events, and the climate change. Special attention will be paid to issues pertaining to ice hockey. This week is organised in collaboration with the KHL club Jokerit. The collaboration provides an interesting topic for the Winter School participants in the field of sport management. The international ice hockey business illustrates in many ways the current state of professional sports and fan behaviour as well as related future challenges.

Global and societal trends as well as the increased significance of free time in shaping people’s life style and identity create demand for various sport and fitness services. On the other hand, harsh competition for customers in financially and structurally unstable settings, and also the climate change, pose challenges to winter sport business.

The teachers of the Winter School consist of international researchers and teachers of social sciences of sport as well as sport management experts.

Further information:

Anna-Katriina Salmikangas:, tel. +358 40 805 3970 (first week)
Hanna Vehmas:, tel. +358 40 805 3977 (second week)
Anna Lee:, tel. +358 40 805 3213

Filed under: ,