02.01.2018

Science communication at the University of Jyväskylä

Science communication refers to internal and external communication about research and research results. The aim of science communication is to make the University’s research more visible, both in Finland and internationally, and increase its societal impact. Science communication covers the whole life cycle of research: planning, implementation, publication of results and further use of research. It is a central part of open and responsible conduct of research.

In addition to individual researchers, also research groups, departments, faculties and the University have the responsibility to communicate about research. Furthermore, participating in societal discussion and supporting decision-making are part of scientific work. Researchers are encouraged to continuously develop their communication skills, for which the University offers training and support.

Science communication offers opportunities to meet and interact with different audiences. The University encourages researchers and experts to use, for example, the following forms of science communication:

  • Social media and blogs offer a direct channel to publish information and have an impact. Using narrative in research and providing information already when the study is underway are good means to bring research closer to people’s everyday life.
  • In addition to text format, it may be good to explain scientific topics through videos, podcasts, info graphs and other visual means.
  • Participation in societal discussion in your field of science in the traditional media and giving expert opinions on different forums are important ways to reach decision-makers and influence public opinion.
  • Science education and cooperation with schools lower the threshold to enter a university. They also strengthen individuals’ ability to acquire and analyse information.
  • Live or online science events are experiential and encourage participation. Encounters of arts and science also create new audiences for research.
  • Along with scientific publications, non-fiction and popular publications are valuable ways to publish scientific information.
  • Citizens’ ability to take part in scientific work can be supported by building new partnerships with the stakeholders of civil society.

Instructions for science communication (JYU staff only)