26.10.2018
Seminaarit

JSBE Research Seminar (Business studies): P.K. Kannan (University of Maryland) talks about publishing at the International Journal of Research in Marketing

Aika:

16.11.2018 12:00 — 13:00


Sijainti: Mattilanniemi, Ag B301
The JSBE Research Seminar is open to everyone interested in high quality research in economics and business studies.

Professor P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. He is part-time Professor in Marketing at JSBE.

His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM). 

He has published in the best marketing journals and serves as an Editor and Associate Editor in many leading journals (e.g. Journal of Marketing, Journal of Marketing Research) 

JSBE Research Seminars are held at the Agora-building in Mattilanniemi.

We would like to thank the Yrjö Jahnsson Foundation and Liikesivistysrahasto – Foundation for Economic Education for supporting the JSBE Research Seminar.

 

Lisätietoja

Mika Haapanen

Professori (ma.)

Kauppakorkeakoulu

mika.p.haapanen@jyu.fi