Formation of trust and reputation in organisations

 Project: Formation of trust and reputation in organisations - Creation and change of social capital over the long term
Funded by:
Academy of Finland
Period: 2004-2007
Researcher in charge: Jari Ojala

The aim of this research project is to study the role played by trust and reputation in private and public organisations over a long period of time. Trust and reputation are understood within the project as elements of social capital that effect organisational performance and efficiency. The research project aims to draw on the insights provided by different disciplines in order to find out how social capital is created in organisations and how it changes over time.

The starting point of the project is the notion that the level of social capital in a society is – among other things - determined by very long historical trajectories. However, the research project will not only analyse the past, but also seeks to study the present and even aims to develop the future effectiveness of organisations.

The research project is interdisciplinary, aiming to combine and compare theoretical and empirical starting points of several disciplines (social, cultural, art and economic history, together with communication studies and social anthropology). The project cooperates closely with a number of international scholars, research projects and institutes, including e.g. the large European business history project (The Performance of European Business in the 20th Century) lead by the Business History Unit at the London School of Economics (LSE).