Kuoppamäki Sanna, Tutkijatohtori/Postdoctoral Researcher

Kuoppamäki Sanna, Tutkijatohtori/Postdoctoral Researcher
Yhteiskuntapolitiikka/Social and public policy

Research areas and interests

  • Digital technologies
  • Ageing and the life course
  • Survey research
  • Design research

About my research

My research interests include the usage of digital and mobile technologies for various interactive media, communication and consumer practices among new technology users from diverse age, socio-demographic and socio-economic groups. My research has focused on developing an understanding of life stage factors behind digital engagement, particularly focusing on the self-reported challenges and driving motivations in older adults’ digital engagement in the field of media, entertainment and housing industry. I carried out my PhD as a part of a multidisciplinary TEKES-funded project ’DIGI50+ Mature consumers, customer experience and value creation in digital and physical environments’ that integrated expertise from social sciences, information technology, life-span psychology and marketing and collaborated with design agencies to enhance knowledge of older adults as users of digital technologies. In my article-based dissertation ’The role of age and life course stage in digital consumption’ I developed a framework to evaluate the multidimensional role of age and life stage in ’younger-old’ adults’ digital activity in relation to personal, socio-demographic and socio-economic factors behind digital engagement. In the future, I’m interested in applying design research to social research and contribute to creation of socially, economically and ecologically sustainable digital solutions for older adults and other people in digitally vulnerable positions.

I currently work as a postdoctoral researcher as a part of the Coe AgeCare (Centre of Excellence in Research on Ageing and Care).  In 2019, I'll be a visiting researcher at Södertörn University (Stockholm, Sweden, 1.2.-30.4.2019). 

ResearchGate | LinkedIn | Twitter | Personal website

Relevance and benefits of my research

My research is relevant for researchers and practitioners interested in understanding the needs, attitudes and behaviours of older adults and other digital minorities as new technology users. My research provides conceptual tools for academics, marketers, designers and anyone interested in digital consumer behaviour to specify the relationship between digital technologies, ageing and the life course in a globalising economy. Results are applicable in user experience research and design and for companies and organisations requiring human insights on digital technologies and service design. The results can be utilised, for instance, in creating more valuable, desirable, accessible and inclusive user experiences for digital consumers of all ages.

Recent publications

ORCID iD: orcid.org/0000-0001-7985-4057 


  • SOSA411 Kulutuksen ja elämäntavan sosiologia I
  • SOSS404 Kulutuksen ja elämäntavan sosiologia II
  • DIGS5001 Digitalisaatio, arkielämä ja elämänkaari
  • YFIP1001 Maailman tila. Johdatusta yhteiskunnallisten ilmiöiden tarkasteluun (guest lecturer)

Past projects