Jyväskylä University School of Business and Economics

DIMAR-blogin lähdeviittaukset

Posted on 02/09/2011

Valtaosassa DIMAR-blogin kirjoituksista viitataan aikaisempiin tutkimuksiin ja julkaisuihin, sillä onhan DIMAR-hanke akateeminen tutkimusprojekti. Viittauksia koskien saimme  hyvän kehitysidean blogikirjoitusten parantamiseksi. Idean johdosta kunkin postauksen loppuun on jatkossa koottu kyseisessä kirjoituksessa viitatut lähteet.

Tästä eteenpäin lisätietämyksen kerääminen on blogimme lukijoille toivottavasti entistä vaivattomampaa. Innostavia lukuhetkiä!

Aarne Töllinen

KTM, projektipäällikkö

Jyväskylän yliopisto

aarne.tollinen(a)jyu.fi

 

Seuraavassa on listaus DIMAR-blogin tähänastisista lähteistä:

 

  • Vuorio, M. 2010. Marketing Communicatiopn in Finnish Indtustrial Companies. University of Jyväskylä, School of Business and Economics. Master´s Thesis
  • Karjaluoto, H. 2010. Digitaalinen markkinointiviestintä. Esimerkkejä parhaista käytännöistä yritys ja kuluttajamarkkinointiin. WSOYpro Oy. Saarijärvi.
  • Rowley, Jennifer. 2004. Just another channel? Marketing communications in e-business.
  • Marketing Intelligence & Planning 22 (1), 24-41.
  • Kotler, Philip., Keller Kevin Lane. 2009. Marketing Management 13th edition. United States: Pearson Pretience Hall.
  • Rick Wise, Jana Zednickova, (2009) “The rise and rise of the B2B brand”, Journal of Business Strategy, Vol. 30 Iss: 1, pp.4 – 13
  • Roper, S., Davies, G. “The corporate brand: dealing with multi-stakeholders.” Journal of Marketing Management 1, no. 2(2007) : 75-90.
  • Daryl Travis, (2001) “Branding in The Digital Age”, Journal of Business Strategy, Vol. 22 Iss: 3, pp.14 – 18
  • Caldwell, N.D. and Howard, M.B. (Eds) (2010), Procuring Complex Performance: Studies of Innovation in Product Service Management, Routledge/Taylor & Francis, New York, NY
  • Andersson, B., Wynstra Finn. 2010. Buying Business Services. John Wiley & Sons Ltd. West Sussex, England.
  • Tredinnick, Luke. 2009. Complexity theory and the web. Journal of Documentation 65 (5), 797-816
  • Constantinides, Efthymios., Founain Stefan J. 2008. Special Issue Papers Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice 9 (3), 231-244.
  • O´Reilly, Tim. 2005. What Is Web 2.0 Design Patterns and Business Models for the Next Generation of Software [online]. Saatavana www-muodossa:  <URL: http://oreilly.com/Ipt/a/6228
  • DiNucci, Darci. 1999. Fragmented Future. Krause Publications Inc.
  • Robb, John. 2003. Web 2.0. John Robb´s Weblog. [online]. Saatavana: <URL: http://jrobb.mindplex.org/2003/08/16.html
  • Hanna, R., Rohm, A., and Crittenden, V. L. (2011). “We’re all connected: The power of the social media ecosystem”, Business Horizons, Vol. 54 No. 3, pp. 265-273
  • Partanen, Heli. 2009. Sosiaalinen eli yhteisöllinen media. Kielikello 3, 33.
  • Probst, G., Raub, S. & Romhardt, K. (2000). Managing Knowledge: Building Blocks for Success. John Wiley & Sons Ltd, Chichester
  • Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37.
  • Hearn, G., Foth, M., Gray, G. 2009. Applications and implementations of new media in corporate communications. An action research approach. Corporate Communications: An International Journal 15(1), 49-61.  (a)
  • Hearn, Greg., Tacchi Jo., Foth, Marcus., Lennie June. 2009. Action research and new media Concepts, Methods and Cases. Hampton Press, Inc. Cresskill, New Jersey. (b)
  • Kaplan, Adreas M., Haenlain, Michael. 2009. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53, 68)
  • Nyman, Niko., Salmenkivi, Sami. 2007. Yhteisöllinen media ja muuttuva markkinointi 2.0. Talentum. Helsinki.
  • Muniz Albert M. Jr. and Thomas C. O’Guinn (2001), Brand Community, Journal of Consumer Research, 27 (March), 412-32
  • Andersen, P.H., 2005. Relationship marketing and brand involvement of professionalsthrough web-enhanced brand communities: The case of Coloplast. Industrial Marketing Management, Vol.34, 39-51
  • Cova, B. (1997), “Community and consumption: towards a definition of the ‘linking value’ of product or services”, European Journal of Marketing, Vol. 31 No.3/4, pp.297-316.
  • Cova, B., Pace, S. (2006), “Brand community of convenience products: new forms of customer empowerment – the case ‘My Nutella the Community’”, European Journal of Marketing, Vol. 40 No.9/10, pp.1087-105.
  • Halligan, Brian., Shah Dharmesh (2010), Inbound Marketing. Get found using google, social media and blogs, Wiley.
  • Tapscott, D. 2009 (suom. 2010).Sterne, J. (2010), Syntynyt digiaikaan. WSOYpro, Docendo-tuotteet.
  • Hyder Kabani, Shama (2010), The zen of social media marketing. Benbella books inc, Dallas Texas.
  • Arikan A. (2008), “Multichannel Marketing. Metrics and Methods for On and Offline Success.” Sybex.
  • Safko, Lon (2011), The Social Media Bible, tactics, tools & strategies for business success
  • Bernoff, Josh., Sandler Ted 2010. Empowered. Forrester Research Inc.
  • Handley, Ann., C.C, Chapman (2011), Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more that Engage Customers and Ignite Your Business.John Wiley & Sons, New Jersey.
  • Thomas, D.D. & Barlow, M. (2011), “The executive’s guide to enterprise social media strategy. How social networks are radically transforming your business”. NJ: Wiley.
  • Qualman, Erik (2011), Socialnomics. How social media transforms the way we live and do business, Wiley.
  • Weber, Larry (2009), Marketing to the social web (2nd ed.), Wiley
  • Scott, David Meerman (2010), The New Rules of Marketing and PR. How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, 2nd ed., Wiley, NJ.
  • Sterne, J. (2010), “Social media metrics. How to measure and optimize your marketing investment, Wiley, NJ.
  • Turner, J., Shah, R. (2011), How to Make Money with Social Media, FT Press, New Jersey
  • Brown, Jo., Broderick, Amanda J., Lee, Nick. 2007. Word of mouth communication within online communities: conceptualizin the online social network. Journal of interactive marketing 21 (3), 2-20.
  • Steffes, Erin, M., Burgee, Lawrence, E. 2009. Social ties and online word-of-mouth. Internet Research 19 (1), 42-59.
  • Ozuem, Wilson., Howell, Kerry E., Lancaster, Geoff. 2008. Communicating in the new interactive marketspace. European Journal of Marketing 42(9/10), 1059-1083.
  • Fortin, David R., Dholakia, Ruby Roy. 2005. Interactivity and vividness effects on social presence and involvement with a web-based advertisiment. Journal of Business Research 58, 387-396.
  • Palmer, A., Koeneg-Lewis, N. 2009. An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal. 3(3), 162-176.
  • Eid, R., Trueman M., Ahmed, A ,M. 2006. B2B international internet marketing A benchmarking exercise. Benchmarking: An International Journal 13 (1/2), 200-213.
  • Fong, Sik, Wah., Cheng, Eddie, W, L., Ho, Danny, C, K. 1998. Benchmarking: a general reading for management practitioners. Management Decision 36 (6), 407-418
  • Moriarty, John, P., Smallman, Clive. 2009. En route to a theory of benchmark. Benchmarking: An International Journal 16 (4), 484-503

greypinstr

 

JSBE research seminar

Seminar for everyone interested in high quality research in economics and business economics (program).