Asunta Laura, University Teacher / Yliopistonopettaja

Sähköposti:
laura.asunta@jyu.fi
Puhelinnumero:
+358408054962
Oppiaine:
Corporate Communication
Huone:
AgD426.1

Biography

Laura Asunta got her Ph.D. 2016 in Organizational Communication and Public Relations (yhteisöviestintä) at the Department of Communication, University of Jyväskylä. Since 2014, she has worked as a University Teacher. Before starting to work on her doctoral thesis she has worked in different communication tasks, and also has completed work counselor studies.

Areas of Interest

Asunta is expert in professionalism and ethics in corporate communication. As a teacher, her goal is to support the professional growth of the students, and provide them tools and concepts to understand the complex field of corporate communication. As a reseacher, she is mostly interested in how professional communication can be used for building bridges between different actors, and constructing fully functioning society.

Research Areas

  • Professionalism in strategic communication management
  • Societal resilience towards hostile influence by information
  • Public sector communication and issues of engagement and social inclusion

Recent Publications

Asunta, L. (2016). The role, the goal and the soul of professional public relations: Developing a holistic model of PR professionalism. Jyväskylä Studies in Humanities 276. Jyväskylä: University of Jyväskylä. http://urn.fi/URN:ISBN:978-951-39-6454-2

Teaching (list of courses)

  • YCCA2110 Yhteisöviestinnän teoriat ja sisällöntuotanto
  • YCCS2120 Viestinnän johtamisen strategiat
  • YCCA7130 Viestinnän johtamisen työelämäprojekti
  • YCCS2130 Viestinnän asiantuntijuus ja professionalismi
  • YCCS1910 Syventävien opintojen seminaari
  • YVIA305 Julkisuustyö ja organisaatioviestintä
  • YVIA339 Kirjoittaminen viestintäammattilaisen työssä
  • YVIA321 Integrated communication
  • Supervisor of several MA thesis