Karjaluoto Heikki, Professor / Professori

Head of Marketing
Karjaluoto Heikki, Professor / Professori


Dr. Heikki Karjaluoto, Professor of Marketing, got his Doctoral degree in Marketing in 2002 from the University of Jyväskylä. He previously worked as a Research Professor of Electronic Commerce at the University of Oulu 2002-2007. Karjaluoto has published extensively on electronic business in marketing and information system journals and is the author of several books. He has collaborated with several researchers both in Finland and abroad and actively co-operates with Finnish companies in joint research and development projects. He also serves in executive board of Keskimaa (since 2017), Vähittäiskaupan Tutkimussäätiö (since 2018), and two SMEs. He is also member of Central Finland Chamber of Commerce Financial Committee (since 2018).

He has won numerous research and teaching awards including “Mobile Marketing Academic of the Year (in 2007 by the Mobile Marketing Association)” award, “Best Teacher” award (2008, 2009 and 2015 by the student union Pörssi, the School of Business and Economics, University of Jyväskylä) and "Educator of the Year 2014" award by Oulu Business School Executive Education.

Karjaluoto was the Vice Dean of Education the year 2017. Karjaluoto is the leader of the Digital Marketing and Communication (DMC) research group. His research interests include marketing communications, digital marketing, electronic business, industrial marketing and customer value. Previous publications have appeared in the Business Strategy and the Environment, Computers in Human Behavior, European Journal of Marketing, Electronic Markets, Industrial Marketing Management, Internet Research, Journal of Business & Industrial Marketing, Journal of Economic Psychology, Journal of Service Management; Telecommunications Policy, Telematics & Informatics, among others.

Areas of Interest

Customer relationship management, electronic business, digital marketing, marketing communications, social media, customer value, services marketing, consumer behavior in new technologies and service evaluation, industrial marketing communications, corporate communications, trust, survey research

Research Areas

Consumer Marketing, Industrial Marketing, Marketing Communications, Digital marketing, Customer Relationship Management

Selected Recent Publications

  • Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between Large Firms and SMEs.  Industrial Marketing Management (in press). (impact factor 3.166 in 2016).
  • Bilal, A. and Karjaluoto, H. (2017). Digital Advertising around Paid Spaces. E-Advertising Industry’s Revenue Engine: A Review and Research Agenda. Telematics and Informatics,  Vol. 34 No. 8, pp. 1650-1662. (impact factor 3.398 in 2016).
  • Ranaweera, C. and Karjaluoto, H. (2017). The impact of service bundles on the mechanism through which functional value and price value affect WOM Intent. Journal of Service Management, Vol. 28, No. 4, pp. 707-723. (impact factor 2.897 in 2016).
  • Hänninen, N. and Karjaluoto, H. (2017). Environmental values and customer-perceived value in industrial supplier relationships. Journal of Cleaner Production, Vol. 156 (July), 2017, pp. 604-613. (impact factor 5.715 in 2016).
  • Taiminen, K. and Karjaluoto, H. (2017). Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. Computers in Human Behavior, Vol. 72, 2017, pp. 449-458 (impact factor 3.435 in 2016).

Check out my Google Scholar profile.
Research group: Digital Marketing and Communication (DMC).
Please visit http://users.jyu.fi/~hekarjal/ for more information.

Teaching (list of courses)

  • YTTP1120 and YTTP2120 Introduction to Marketing (part of the course) (Finnish and English)
  • YMAS2160 Managing Customer Relationships (English)
  • YMAS3120 Digital Marketing Communications (English)
  • YMAS1930 Master Level Research Tutorial (part of the course, Finnish & English)
  • YMAS1910 M.Sc. Seminar
  • Visiting lectures in other courses (e.g. JSBA5210 Yhteiskunta, liiketoiminta ja liikunta (Finnish))

Karjaluoto also teaches digital marketing, selling and sales management, services marketing, consumer marketing and electronic commerce at various eMBA programs and other commercial programs. He also teaches digital marketing communications annually at the University of Tampere as part of his Adjunct Professorship.