Reinikainen Hanna, Project Researcher / Projektitutkija

Reinikainen Hanna, Project Researcher / Projektitutkija
+358 50 5821885
Corporate Communication


Hanna Reinikainen obtained her Master's degree in Organizational Communication and PR at the University of Jyväskylä. She is currently a doctoral student in Corporate Communication and examines sponsored content in video blogs. She works in the research project Opening the Black Box of Content Marketing (see more: r.jyu.fi/blackbox), which seeks to uncover the hidden logic behind content marketing in the online environment.  

Research Areas 

Content marketing, parasocial interaction, expectations, video bloggers. 

Teaching (list of courses)

  • YVIA510 Content Strategy and Entrepreneurship 
  • YVIS423 Work Practice