Reinikainen Hanna, Project Researcher / Projektitutkija

Reinikainen Hanna, Project Researcher / Projektitutkija
+358 50 5821885
Corporate Communication


Hanna Reinikainen obtained her Master's degree in Organizational Communication and PR at the University of Jyväskylä. She is currently a doctoral student in Corporate Communication and examines sponsored content in video blogs. She works in the research project Opening the Black Box of Content Marketing, which seeks to uncover the hidden logic behind content marketing in the online environment.  

Research Areas 

Content marketing, parasocial interaction, expectations, video bloggers. 

Teaching (list of courses)

  • YVIA510 Content Strategy and Entrepreneurship 
  • YVIS423 Work Practice