20.09.2018

Shaikh Aijaz A., University Teacher / Yliopistonopettaja

Shaikh Aijaz A., University Teacher / Yliopistonopettaja
Puhelinnumero:
+358469516017
Oppiaine:
Marketing
Huone:
AgD421.1

Biography

Dr. Shaikh is PhD in Marketing from the University of Jyväskylä (Accredited), Finland and holds a Professional Certification in 'Digital Marketing.' Earlier, Aijaz completed his M.Sc. from Hanken School of Economics (Triple Accredited), Finland. His academic speciality (teaching and research) lies in the broader area of digital marketing, digital consumer behaviour, mobile financial services, and shared/digital economy. Dr. Shaikh has completed various pedagogical training from the USA and the University of Jyväskylä in Finland.

He has over 25 high-quality peer-reviewed scientific publications (including JUFO3, JUFO2, ISI, ABS3, and ESCI) with over 400 citations in less than four years (h-index 7). In addition to his vast academic and research experience, Dr. Shaikh has over 15 years of professional experience, mostly in the service/banking sector.

He has published in renowned Marketing and Interdisciplinary Journals such as the Journal of Retailing and Consumer Services (ISI), International Journal of Information Management (JUFO2/ABS3), Computers in Human Behaviour (JUFO2/ABS3), Telematics & Informatics (JUFO2), International Journal of Bank Marketing (ISI), International Journal of E-Business Research (JUFO1/ESCI), and others.

Recently, Dr. Shaikh completed a major book project. His book entitled "Marketing and Mobile Financial Services - A Global Perspective" will be published by Routledge (Taylor & Francis), world's leading academic/JUFO3 publisher. Dr. Shaikh is also Member-Editorial Board, Journal of Global Information Management (ISI), and International Journal of E-Business Research (ESCI).

Dr. Aijaz keeps an international perspective in his teaching & research and has participated in international conferences in the USA, Hawai'i (USA), Norway, France, Germany, Portugal, Singapore, Egypt, UAE, and Malaysia.

Areas of Interest

Digital marketing; Digital consumer behaviour; Mobile financial services; Shared/digital economy

Research Areas

His empirical research has both qualitative and quantitative focus largely in the area of 'cross-cultural consumer bebehaviour', 'digital marketing', 'global mobile financial services and technology adoption/usage', 'digital & social media marketing', 'shared/collaborative economy', and 'digital banking'.

Recent Publications

Doctoral Dissertation

  • Shaikh, A. A. (2016). Examining consumers' intention, behavior, and beliefs in mobile banking adoption and continuous usage. Jyväskylä studies in business and economics 172.

Journal Papers 

  • Karjaluoto, H., Shaikh, A.A., Saarijärvi, H, and Saraniemi, S. (2018). How perceived value drives the use of mobile financial services apps? International Journal of Information Management (Forthcoming).  
  • Shaikh, A.A., Karjaluoto, H., and Häkkinen, J. (2018). Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer. Journal of Retailing and Consumer Services, 44, 45-53.
  • Bohlin, E., Shaikh, A.A., and Hanafizadeh, P., (2018). Social network banking: A case study of 100 leading global banks, International Journal of E-Business Research, 14 (2), 1-13.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2018). How relevant are risk perceptions, effort, and performance expectancy in mobile banking adoption? International Journal of E-Business Research, 14 (2), 39-60.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2017). Exploring the nexus between financial sector reforms and the emergence of digital banking culture - Evidences from a developing market. Research in International Business and Finance, 42, 1030-1039.
  • Shaikh, A.A., Hanafizadeh, P., and Karjaluoto, H. (2017). Mobile banking and payment system - A conceptual standpoint, International Journal of E-Business Research, 13 (2), 14-27.
  • Glavee-Geo, R., Shaikh, A.A., and Karjaluoto, H. (2017). Mobile banking services adoption in Pakistan: Are there gender differences?, International Journal of Bank Marketing, 35 (7), 1-20.
  • Shaikh, A.A., and Karjaluoto, H. (2016). On Some Misconceptions Concerning Digital Banking And Alternative Delivery Channels, International Journal of E-Business Research, 12 (3), 1-16.
  • Shaikh, A.A., and Karjaluoto, H. (2015). Making the most of information technology & systems usage: A literature review, framework and future research agenda. Computers in Human Behavior, 49, 541–566.
  • Shaikh, A.A., and Karjaluoto, H. (2015). Mobile Banking Adoption: A literature review, Telematics and Informatics, 32 (1), 129-142.
  • Shaikh, A.A., Karjaluoto, H., and Nathalie, C. (2015). Consumers’ Perceptions of Mobile Banking Continuous Usage in Finland and South Africa, International Journal of Electronic Finance, 8 (2), 149-168.
  • Shaikh, A. A., Karjaluoto, H., & Chinje, N. B. (2015). Continuous mobile banking usage and relationship commitment–A multi-country assessment. Journal of Financial Services Marketing, 20 (3), 208-219.
  • Shaikh, A.A., and Shah S.M.M. (2012). ATM Fraud-Cased Study of a Commercial Bank in Pakistan, International Journal of Business and Management, 7 (22), pp. 100-108.

Full-Length Conference Papers

  • Shaikh, A.A., Karjaluoto, H., and Häkkinen, J. (2018). Grocery Retailing in Finland – A Case Study of Lidle Departmental Store. 25th International Conference on Recent Advances in Retailing and Services Science, Madeira, Portugal, July 16-19, 2018.
  • Shaikh, A.A., Glavee-Geo, R., Hinson, R.E., and Karjaluoto, H. (2018). Consumer engagement — Conceptualization and empirical evidence from mobile money services in Ghana. 25th International Conference on Recent Advances in Retailing and Services Science, Madeira, Portugal, July 16-19, 2018.
  • Shaikh, A. A., and Karjaluoto, H. (2016). The effects of mobile banking application user satisfaction and system usage on bank-customer relationships, 20th International Academic MindTrek Conference (pp. 177-183), Tampere, Finland, October 17-18, 2016.
  • Janne, H., Karjaluoto, H., and Shaikh, A.A. (2016). Consumer engagement and behavioral intention towards continuous use of innovative mobile banking applications - Case study of Finland. International Conference on Information Systems (ICIS-2016), Dublin, Ireland, December 11-14, 2016.   
  • Shaikh, A.A., and Karjaluoto, H. (2016). Mobile banking services continuous usage - Case study of Finland. The Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii (USA), January 5-8, 2016.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2015). An empirical investigation of mobile banking services adoption in Pakistan, 17th International Conference on Mobile Business (ICMB 2015), Paris, France, November 19-20, 2015.
  • Shaikh, A.A., and Karjaluoto, H. (2013). Mobile banking services and consumer behavior – A literature review, LCBR European Marketing Conference, Frankfurt am Main, Germany, August 15-16, 2013.

Other Publications

Book Chapters:

  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2018). Social network brand visibility (SNBV): Conceptualization and empirical evidence. In Emerging Issues in Global Marketing (pp. 149-178), Springer, Cham.

Book Project

  • Shaikh, A.A., and Karjaluoto, H. (2019). Marketing and Mobile Financial Services - A Global Perspective on Digital Banking Consumer Behaviour, Routledge. 

Research group: Digital Marketing

Teaching (list of courses)

  • Information Technology Acceptance and Digital Technology User (YMAS3110 )
  • International Marketing (YMAA361, Co-teaching)
  • Introduction to Marketing (YTPP231, Coordinator/Co-teaching)