31.12.2018

Shaikh Aijaz A., Postdoctoral Researcher / Tutkijatohtori

Shaikh Aijaz A., Postdoctoral Researcher / Tutkijatohtori
Puhelinnumero:
+358469516017
Oppiaine:
Marketing
Huone:
AgD421.1

Biography

Dr. Shaikh is PhD in Marketing from the University of Jyväskylä Business School (AACSB), Finland and holds a Professional Certification in 'Digital Marketing.' Earlier, Aijaz completed his M.Sc. from Hanken School of Economics (AACSB/EQUIS), Finland. His academic speciality (teaching and research) lies in the broader area of digital marketing, digital consumer behaviour, mobile financial services, and shared/digital economy. Dr. Shaikh has completed various pedagogical training from the USA and the University of Jyväskylä in Finland.

He has over 25 high-quality peer-reviewed scientific publications (including JUFO3, JUFO2, ISI, ABS3, and ESCI) with over 500 citations in less than four years (h-index 7). In addition to his vast academic and research experience, Dr. Shaikh has over 15 years of professional experience, mostly in the service/banking sector.

He has published in renowned Marketing and Interdisciplinary Journals such as the Journal of Retailing and Consumer Services (ISI), International Journal of Information Management (JUFO2/ABS3/ISI), Computers in Human Behaviour (JUFO2/ABS3/ISI), Telematics & Informatics (JUFO2/ISI), International Journal of Bank Marketing (JUFO1/ISI), International Journal of E-Business Research (JUFO1/ESCI), and others.

Recently, Dr. Shaikh completed a major book project. His book entitled "Marketing and Mobile Financial Services - A Global Perspective" will be published by Routledge (Taylor & Francis), world's leading academic/JUFO3 publisher. Dr. Shaikh is also Member-Editorial Board, Journal of Global Information Management (ISI), and International Journal of E-Business Research (ESCI).

Dr. Aijaz keeps an international perspective in his teaching & research and has participated in international conferences in China, USA, Hawai'i (USA), Norway, France, Germany, Portugal, Singapore, Egypt, UAE, and Malaysia.

Areas of Interest

Digital marketing; Digital consumer behaviour; Mobile financial services; Shared/digital economy

Research Areas

His empirical research has both qualitative and quantitative focus largely in the area of 'cross-cultural consumer bebehaviour', 'digital marketing', 'global mobile financial services and technology adoption/usage', 'digital & social media marketing', 'shared/collaborative economy', and 'digital banking'.

Recent Publications

Doctoral Dissertation

  • Shaikh, A. A. (2016). Examining consumers' intention, behavior, and beliefs in mobile banking adoption and continuous usage. Jyväskylä studies in business and economics 172.

Peer-reviewed Journals Publications 

  • Karjaluoto, H., Shaikh, A.A., Saarijärvi, H, and Saraniemi, S. (2018). How perceived value drives the use of mobile financial services apps? International Journal of Information Management (Forthcoming).  
  • Shaikh, A.A., Karjaluoto, H., and Häkkinen, J. (2018). Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer. Journal of Retailing and Consumer Services, 44, 45-53.
  • Abdul-Hamid, K., Shaikh, A.A., Boatend, H., and Robert, E.H. (2018). Customer's perceived risk and trust in mobile money services - An empirical study of Ghana, International Journal of E-Business Research (Forthcoming)
  • Bohlin, E., Shaikh, A.A., and Hanafizadeh, P., (2018). Social network banking: A case study of 100 leading global banks, International Journal of E-Business Research (ESCI), 14 (2), 1-13.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2018). How relevant are risk perceptions, effort, and performance expectancy in mobile banking adoption? International Journal of E-Business Research, 14 (2), 39-60.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2017). Exploring the nexus between financial sector reforms and the emergence of digital banking culture - Evidences from a developing market. Research in International Business and Finance, 42, 1030-1039.
  • Shaikh, A.A., Hanafizadeh, P., and Karjaluoto, H. (2017). Mobile banking and payment system - A conceptual standpoint, International Journal of E-Business Research, 13 (2), 14-27.
  • Glavee-Geo, R., Shaikh, A.A., and Karjaluoto, H. (2017). Mobile banking services adoption in Pakistan: Are there gender differences?, International Journal of Bank Marketing, 35 (7), 1-20.
  • Shaikh, A.A., and Karjaluoto, H. (2016). On Some Misconceptions Concerning Digital Banking And Alternative Delivery Channels, International Journal of E-Business Research, 12 (3), 1-16.
  • Shaikh, A.A., and Karjaluoto, H. (2015). Making the most of information technology & systems usage: A literature review, framework and future research agenda. Computers in Human Behavior, 49, 541–566.
  • Shaikh, A.A., and Karjaluoto, H. (2015). Mobile Banking Adoption: A literature review, Telematics and Informatics, 32 (1), 129-142.
  • Shaikh, A.A., Karjaluoto, H., and Nathalie, C. (2015). Consumers’ Perceptions of Mobile Banking Continuous Usage in Finland and South Africa, International Journal of Electronic Finance, 8 (2), 149-168.
  • Shaikh, A. A., Karjaluoto, H., & Chinje, N. B. (2015). Continuous mobile banking usage and relationship commitment–A multi-country assessment. Journal of Financial Services Marketing, 20 (3), 208-219.
  • Shaikh, A.A., and Shah S.M.M. (2012). ATM Fraud-Cased Study of a Commercial Bank in Pakistan, International Journal of Business and Management, 7 (22), pp. 100-108.

Conference Proceedings

  • Shaikh, A.A., Karjaluoto, H., and Häkkinen, J. (2018). Grocery Retailing in Finland – A Case Study of Lidle Departmental Store. 25th International Conference on Recent Advances in Retailing and Services Science, Madeira, Portugal, July 16-19, 2018.
  • Shaikh, A.A., Glavee-Geo, R., Hinson, R.E., and Karjaluoto, H. (2018). Consumer engagement — Conceptualization and empirical evidence from mobile money services in Ghana. 25th International Conference on Recent Advances in Retailing and Services Science, Madeira, Portugal, July 16-19, 2018.
  • Glavee-Geo, R., and Shaikh, A.A. (2018).  What explains customers' loyalty to retail chains? A study of loyalty schemes in the Norwegian grocery market. Fjordkonferansen, Alesund, Norway, 21 - 22 June, 2018.
  • Shaikh, A. A., and Karjaluoto, H. (2016). The effects of mobile banking application user satisfaction and system usage on bank-customer relationships, 20th International Academic MindTrek Conference (pp. 177-183), Tampere, Finland, October 17-18, 2016.
  • Janne, H., Karjaluoto, H., and Shaikh, A.A. (2016). Consumer engagement and behavioral intention towards continuous use of innovative mobile banking applications - Case study of Finland. International Conference on Information Systems (ICIS-2016), Dublin, Ireland, December 11-14, 2016.   
  • Shaikh, A.A., and Karjaluoto, H. (2016). Mobile banking services continuous usage - Case study of Finland. The Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii (USA), January 5-8, 2016.
  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2015). An empirical investigation of mobile banking services adoption in Pakistan, 17th International Conference on Mobile Business (ICMB 2015), Paris, France, November 19-20, 2015.
  • Shaikh, A.A., and Karjaluoto, H. (2013). Mobile banking services and consumer behavior – A literature review, LCBR European Marketing Conference, Frankfurt am Main, Germany, August 15-16, 2013.

Other Publications

Book Chapters:

  • Shaikh, A.A., Glavee-Geo, R., and Karjaluoto, H. (2018). Social network brand visibility (SNBV): Conceptualization and empirical evidence. In Emerging Issues in Global Marketing (pp. 149-178), Springer, Cham.

Book Project

  • Shaikh, A.A., and Karjaluoto, H. (2019). Marketing and Mobile Financial Services - A Global Perspective on Digital Banking Consumer Behaviour, Routledge. 

Research group: Digital Marketing

Teaching (list of courses)

  • Information Technology Acceptance and Digital Technology User (YMAS3110 )
  • International Marketing (YMAA361, Co-teaching)
  • Introduction to Marketing (YTPP231, Coordinator/Co-teaching)