Siltaoja Marjo Elisa, Senior Researcher / Yliopistotutkija

Siltaoja Marjo Elisa, Senior Researcher / Yliopistotutkija
Corporate Environmental Management


Marjo earned her Bachelor´s degree in Social Politics and later received her Master's, Licentiate's and Doctoral degrees in Leadership and Management at University of Jyväskylä. She is  a member of CMS and OMT divisions in the Academy of Management. She recently acted as a visiting scholar at Cass Business School 2017-2018 (London, UK). Her previous visits include  INSEAD, Fontainebleau campus (2011), University of Otago, Dunedin NZ (2014) and University of Amsterdam (2017).  She is leading the following research projects:  ELPIS  (funded  by the Finnish Academy 2016-2020) and MORE (funded by the Ministry of Education and Culture  2016-2019). 

Areas of Interest

Corporate responsibility, proenvironmental business and food markets, higher education

Research Areas

My research focuses on corporate responsibility and contested organizational fields and practices. I am specifically interested in moral struggles that relate to the adoption and legitimation of new organizational practices. At the moment, my work focuses on stigma removal and (de)legitimation processes of new organizational categories, organizational struggles over unethical business practices as well as corporate responsibility and business & society relations.




Recent Publications


Malin, V., Murphy, J. & Siltaoja, M.  (eds.) (2013). Getting Things Done: Dialogues in Critical Management Studies Bedforshire, UK: Emerald Group Publishing Limited.

Articles in refereed international scientific journals:

Lähdesmäki, M., Siltaoja, M., Kurki, S., Puska, P. & H. Luomala (2018). Empowered by stigma? Pioneer organic farmers’ stigma management strategies. Journal of Rural studies. Forthcoming.

Chowdhury, R., Kourula A. & M. Siltaoja (2018). Power of Paradox: Grassroots Organizations’ Legitimacy Strategies over Time. Business & Society. Forthcoming.

Siltaoja, M., Juusola, K. & M. Kivijärvi (2018).World-class’ fantasies: A neocolonial analysis of international branch campuses. Organization. http://journals.sagepub.com/doi/abs/10.1177/1350508418775836

Herman, A., Lähdesmäki, M., & Siltaoja, M. (2018). Placing resilience in context: Investigating the changing experiences of Finnish organic farmers. Journal of Rural Studies58, 112-122.

Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M. and Luomala, H. (2018). Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. Appetite, 121(1), 348-359.

Lahdesmaki, M., Siltaoja, M. & L. Spence. (2017) Stakeholder salience in small businesses. A social proximity perspective. Journal of Business Ethicshttps://doi.org/10.1007/s10551-017-3707-z

Onkila, T. & Siltaoja, M . (2017) One rule to rule them all? Organizational sensemaking on corporate responsibility. Journal of Business Ethics, 144 (1), 5–20.

Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M. and Luomala, H. (2016). Male–Male Status Signaling through Favoring Organic Foods: Is the Signaler Perceived and Treated as a Friend or a Foe?Psychology & Marketing, 33: 843–855. 

Lähdesmäki, M; Matilainen, A & M Siltaoja (2016) Legitimating institutional choices in the forest ownership: building acceptability for jointly owned forests. European journal of forest research, DOI: 10.1007/s10342-016-0993-4 (online first).

Siltaoja, M., Malin, V & M Pyykkönen (2015) We are all responsible now: Governmentality and responsibilized subjects in CSR. Management Learning46(4), 444-460.

Siltaoja, M., & Lähdesmäki, M. (2015). From Rationality to Emotionally Embedded Relations: Envy as a Signal of Power in Stakeholder Relations. Journal of Business Ethics128(4), 837-850.

 Alajoutsijärvi, K., Juusola, K., & Siltaoja, M. (2015). The legitimacy paradox of business schools: losing by gaining? Academy of Management Learning & Education (AMLE), 14(2), 277-291.

 Siltaoja, M. (2014). Revising the corporate social performance model-Towards knowledge creation for sustainable development. Business Strategy & Environment journal 23(5), 289-302.

Siltaoja M & T Onkila (2013) Business in society or business and society? The construction of business-society relations in responsibility reports from a critical discursive perspective. Business Ethics: European Review, 22(4): 357-373.

Siltaoja M (2013). Moral panic, moral regulation and essentialization of identities: Discursive struggle over unethical business practices in the Finnish national media. Culture and Organization 19(1): 62–84.

Siltaoja, M. & M.Vehkaperä (2010). Constructing Illegitimacy? Cartels and Cartel Agreements in Finnish Business Media. Journal of Business Ethics 92(4), 493-511.

Lähdesmäki M. & M. Siltaoja (2010). Towards a Variety of Meanings - Multiple Representations of Reputation in the Small Business Context. British Journal of Management 21(1), 207-222.

Siltaoja, M (2009).  On the Discursive Construction of a Socially Responsible Organization. Scandinavian Journal of Management 35(2), 191-202.

Siltaoja, M (2006) Value Priorities as Combing Core s Between CSR and Reputation – A Qualitative Study. Journal of Business Ethics, 68(1): 91-111

Teaching (list of courses)

  • Managing a green organization CEMS230
  • YJOS4150   CSR and Governance: Global and Local Perspectives
  • Master thesis