Ulvila Kukka-Maaria, University Teacher / Yliopistonopettaja

Ulvila Kukka-Maaria, University Teacher / Yliopistonopettaja
Puhelinnumero:
+358405767849
Oppiaine:
Corporate Environmental Management

Biography

Doctoral student Kukka-Maaria Ulvila M.Sc. (Econ) is currently preparing her doctoral dissertation on the role of marketing in promoting the consumption of sustainably produced food.

Areas of Interest

Sustainable consumption, sustainability marketing

Biography

Doctoral student Kukka-Maaria Ulvila M.Sc. (Econ) is currently preparing her doctoral dissertation on the role of marketing in promoting the consumption of sustainably produced food products.

Areas of Interest

Sustainable consumption

Research Areas

Responsibility & Sustainability, Consumer Marketing

Recent Publications

  • Ulvila, Kukka-Maaria (2008). Turvallista ja herkullista? Sisällönanalyysi kestävän kehityksen periaatteiden mukaan tuotettujen elintarvikkeiden mainonnasta suomalaisissa aikakauslehdissä. Futura 03/2008
  • Ulvila, K-M., Paloviita, A. & Puupponen, A. (2009). Consumers’ Perceptions of Sustainably Produced Food: A Focus Group Study. Progress in Industrial Ecology, an International Journal, 6 (4), 355-370.
  • Ulvila, K-M. (2013). Advertising for Sustainability – Promoting Sustainably Produced Food to Finnish Consumers. Corporate Responsibility Research Conference, Graz, Austria, 12-13.9.2013
  • Ulvila, K-M. (2012). Consumers’ Perceptions of Corporate Responsibility Communication in the Finnish Food Chain. Greening of the Industry Network –konferenssi, Linköping, Sweden, 22.-24.10.2012
  • Heikkurinen, P., Jalkanen, L., Järvelä, K., Järvinen, M., Katajajuuri, J., Koistinen, L., Kotro, J., Mäkelä, J., Pesonen, H., Riipi, I., Ulvila, K., & Forsman-Hugg, S. (2012). Corporate Responsibility in the Food Chain: The Criteria and Indicators. Proceedings In Food System Dynamics
  • Ulvila, K-M. (2012). Vastuullisuus ruokaketjussa: mittaamista, johtamista ja viestintää. Keski-Suomen maaseutu, kevät 2012
  • Forsman-Hugg, S., Heikkurinen, P., Jalkanen, L., Järvelä, K., Järvinen, M., Katajajuuri, J-M., Koistinen, L., Kotro, J., Mäkelä, J., Riipi, I., Pesonen, H-L., Ulvila, K-M. (2011). Vastuullisuus ruokaketjussa - Eväitä johtamiseen, mittaamiseen ja viestintään. MTT Jokioinen.
  • Ulvila, K-M. (2010). Informing and Providing Consumer Choice?  The Role of Different Actors in the Food Supply Chain  When Informing Consumers about Sustainably Produced Food Products. Corporate Responsibility Research Conference, Marseille, France 15.-17.9.2010

Teaching (list of courses)

  • CEMS320 Motivating Sustainable Consumption
  • CEM250
  • CEMA150