Vos Marita, Professor / Professori

Vos Marita, Professor / Professori
Corporate Communication
Ag D426.2


Marita Vos Ph.D. is full professor in Corporate Communication. She (co)authored several books, and headed EU-funded research consortia. She investigates communication in turbulent environments, in particular, multi-actor public debate on issues, organizational change and crises. She also is visiting professor of the University of Twente, Enschede, Netherlands. Before coming to Finland, she led a Master’s degree programme in International Communication Management, and was strategic consultant and communication manager in The Netherlands, where she gained her doctoral degree at the University of Wageningen. She delivered more than 150 speeches for organisational and communication managers, and guest lectured at 14 universities in Europe. (See also www.crisiscommunication.fi  http://com-motion.blogspot.fi   www.vos-schoemaker.com >Research)

Areas of Interest

  • Communication supporting organizational resilience, and crisis/ continuity management
  • Public perception of organizational issues, social media debate and issue arenas
  • Accountability of corporate communication, change and reputation management.

Research Areas

Primarily focused on organizational crisis communication and online issue arenas.

Recent Publications

  • Vos, M. (2017), Communication in Turbulent Times: Exploring Issues and Crisis Communication to Enhance Organisational Resilience. Reports from the School of Business and Economics, No 40/2017. University of Jyväskylä, http://urn.fi/URN:ISBN:978-951-39-7147-2.
  • Zhang, B., Vos, M., Veijalainen, J., Wang, S. and Kotkov, D. (2016), The issue arena of a corporate social responsibility crisis – The Volkswagen case in Twitter. Studies in Media and Communication, Vol. 4, No. 2, pp. 32-43.
  • Hyvärinen, J. and Vos, M. (2016), Communication concerning disasters and pandemics: Co-producing community resilience and crisis response. In Schwarz, A., Seeger, M. and Auer, C. (2015), Handbook of International Crisis Communication Research. Wiley-Blackwell, Hoboken NJ, pp. 96-107.
  • Vos, M. (2016), Reputation monitoring. In Carroll, C.E. (Ed.), The SAGE Encyclopedia of Corporate Reputation, section Research, Measurement and Evaluation, pp. 657-659. Sage, Thousand Oaks.
  • Hyvärinen, J., Laajalahti, A. and Vos, M. (2015), Enhancing citizen response to crises through communication – Investigating expert views. International Journal of Emergency Management, Vol. 11, No. 4, pp. 302–319.
  • Ruggiero, A. and Vos, M. (2015), Communication challenges in CBRN terrorism crises – expert perceptions. Journal of Contingencies and Crisis Management, Vol. 23, No. 3, pp. 138-148.
  • Hyvärinen, J. and Vos, M. (2015), Developing a conceptual framework for investigating communication supporting community resilience. Societies, Vol. 5, No.3, pp 583-597.
  • Vos, M. (2015), Communication Health Check – Measuring Corporate Communication Performance. Journal of Business Studies Quarterly, Vol. 7, No. 1, pp 63-70.
  • Mykkänen, M. and Vos, M. (2015), The contribution of public relations to organizational decision making. Public Relations Journal, 9(2),  http://www.prsa.org/Intelligence/PRJournal/Vol9/No2/
  • Zhang, B. and Vos, M. (2015), How and why some issues spread fast in social media. Online Journal of Communication and Media Technologies. Vol. 5, No. 1, pp. 371–383.

Teaching (list of courses)

  • Change, Stakeholders and Monitoring
  • Corporate Reputation and Crisis Management