Jyväskylän yliopiston kauppakorkeakoulu

Basic Business Studies

Basic Business Studies -kokonaisuuden (28 op) opintojaksokuvaukset

Basic Business Studies

 

6 ECTS    YTPP211   INTRODUCTION TO MANAGEMENT AND LEADERSHIP

Learning outcomes On successful completion of the course, students will be able to:

  • understand and use the main concepts and theories of management and leadership
  • describe the development of management theory
  • examine organizational behavior from individual, group and organizational perspectives
  • analyze and name different kinds of organizational structures
  • understand the idea of organizational culture
  • describe the major schools of strategic management
  • integrate ethics and values to business and management and leadership
  • apply theory on the practical topics in the course exercises
  • evaluate and consider her/his own interest in managerial work

Content

  • Main concepts of management and leadership in organization
  • Development of management theory
  • Leadership in organizations
  • Managerial work
  • Organizational behavior
  • Individuals and groups in organization
  • Organizational culture and leadership
  • Organizational structure and design
  • Strategic management
  • Ethics and corporate social responsibility

Literature Essentials of organizational behavior / Stephen P. Robbins.
Leadership: theory and practice / Peter G. Northouse.
http://minerva.lib.jyu.fi/url/YTPP211
Literature may be changed according to the availability of e-books. See exact details in Korppi.
Prerequisites None
Completion Contact teaching course, exam (assessment methods may vary, for further details see Korppi)
2nd period Autumn semester
Lecturer Virpi Malin


6 ECTS   YTPP221   INTRODUCTION TO ACCOUNTING

Learning outcomes On successful completion of the course, students will be able to:

  • have a general overview of the economics of a firm
  • understand the role of the accounting information in the society and in organizations
  • manage the basic concepts of accounting
  • have an overview of the structure and the items of the financial statements
  • manage the balance sheet equation and the logic of the double entrybookkeeping system
  • record the basic types of business transactions and adjustment entries
  • understand the logic of preparing financial statements at least in principle
  • manage the different concepts of costs and their behavior
  • apply CVP analysis
  • know the major types of cost management (accounting) systems

Content Basics of financial and management accounting: Accounting information, measuring business transactions and profit, financial statement objectives, presentation and analysis, nature of management accounting, cost concepts and behavior, CVP -analysis, cost accounting systems (job order costing, process costing and activity-based costing).
Literature Atkinson, A.A., Kaplan, R.S., Young, S.M. 2004. Management accounting. 4th ed. (or newer) (chapters 1–6)
Stolowy, H., Lebas, M. & Ding, Y. 2010 (or newer): Financial Accounting and Reporting. A Global Perspective. (Chapters 1-5)
(Gray, S. & Needles, B. 1999 (or newer edition). Financial Accounting. A Global Approach, part 1 (chapters 1–5).)
Literature in JYKDOK http://minerva.lib.jyu.fi/url/YTPP221
Lecture notes.
Prerequisites No
Completion possibilities Contact teaching course. Lectures and accounting exercises. Exam is based on lectures, accounting exercises, and chapters in the course books. Spring semester 3rd period.
Language: EN
Lecturer M.Sc., M.A. Jaana Kettunen and Dr. Kari Sippola

 

6 ECTS   YTPP231   INTRODUCTION TO MARKETING

Course description valid starting from 1.8.2015

Learning outcomes On successful completion of the course, students will be able to:

  • name and recognize key marketing concepts and discipline areas
  • define the tasks, objectives and basic elements of marketing
  • explain the changes in marketing thinking
  • identify and analyze the key challenges of marketing in today’s society
  • explain how customer value is created and how customer relationships are managed

Content

  • Key terms of marketing, tasks and development of marketing thought
  • Customer centricity and customer value creation
  • Marketing environment and market analysis
  • Customer purchasing process
  • Segmentation, positioning and branding
  • Product development
  • Pricing
  • Marketing channels and supply chain management
  • International marketing
  • Marketing communications
  • Digital marketing
  • Ethics and social responsibility in marketing

Literature Armstrong, G., Kotler, P., Harker, M., Brennan, R. 2012 Marketing. An Introduction. 2nd ed., (or older editions of Kotler). Pearson.
Iacobucci, D. (2015), Marketing Management, 1st Edition, Cengage (e-book)

Prerequisites None
Completion possibilities
Lectures, exam + 2 renewals
Spring semester, 4th period
Language: EN
Lecturers Marketing faculty (Heikki Karjaluoto and others)

 

6 ECTS   YTPP231   INTRODUCTION TO MARKETING

Course description valid until the end of academic year 2014-2015

Learning outcomes On successful completion of the course, students will be able to:

  • name and recognise key marketing concepts and discipline areas
  • identify and define the basic elements of the marketing mix
  • explain buyer behaviour in consumer and business markets
  • identify and explain business development options
  • apply the concepts and theories in phenomena of practical business

Content

  • Concepts that underlie the discipline of marketing
  • Marketing mix and decision areas
  • Marketing and its environment
  • Sustainable marketing
  • Basic marketing strategies and tactics applied in business cases

Literature Armstrong, G.,Kotler, P., Harker, M., Brennan, R. 2012 Marketing. An Introduction. 2nd ed., (or older editions of Kotler). Pearson.
Literature in JYKDOK http://minerva.lib.jyu.fi/url/YTPP231
Prerequisites None
Completion possibilities Contact teaching course.
Spring semester, 4th period
Language: EN
Lecturer Ulla Ahlfors

 

 

6 ECTS   YTPP241   INTRODUCTION TO ENTREPRENEURSHIP

Learning outcomes On successful completion of the course, students will be able to:

  • understand entrepreneurship from the point of views of individuals, organizations and societies
  • separate the different dimensions of entrepreneurship (self-oriented entrepreneurship/intrapreneurship/entrepreneurship) and explain their mutual connections
  • recognize the myths that surround entrepreneurship
  • separate the different views on the entrepreneurial process
  • understand the growth of the firm as well as be able to name some growth strategies
  • recognize the different exit-strategies that entrepreneurs have at their disposal
  • create new entrepreneurial opportunities that are based on their own interests, know-how and experience

Content Entrepreneurship from the point of views of individuals, organizations and societies, the different dimensions of entrepreneurship, the myths that surround entrepreneurship, the different views on the entrepreneurial process, the growth of the firm & growth strategies, exit-strategies
Literature Will be specified at the beginning of the course
Prerequisites None
Completion possibilities
Contact teaching course.
Autumn semester, 1st period
Language: EN
Lecturer Päivi Patja


4 ECTS   YTPP251   BASIC BUSINESS STUDIES IN PRACTICE

Learning outcomes On successful completion of the course, students will be able to identify and apply the contents of basic business courses in solving a case problem. Students will combine the facts learned in the basic courses to solve problems concerning business activities.
Content Students will solve a case writing, an answer with arguments based on knowledge and skills acquired in the basic courses. Simultaneously,
students will deepen their business knowledge. When solving problems, students will have to apply the essential theories, and if possible, take into
consideration the point of views of marketing, leadership, entrepreneurship as well as accounting.
Literature Case materials given in the lecture
Prerequisites 3 of the following courses have to be found in study register before entering YTPP251: YTPP211, YTPP221, YTPP231 and YTPP241.
Completion possibilities Contact teaching course / Written case report.
The introduction lecture of the course is compulsory.
Evaluation is based on the written case report.
autumn semester 2nd period / spring semester 4th period
Language: EN
Lecturer Dr. Kari Sippola