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Episode 3: Transparency

Interview with Katerina Tsetsura


In the third episode of "Unboxing Content Marketing" we talk to Dr. Katerina Tsetsura, professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma. Dr. Tsetsura is also the co-author of the recent book "Transparency, Public Relations and the Mass Media - Combating the Hidden Influences in News Coverage Worldwide", along with Dr. Dean Kruckeberg

 

 

Dr. Katerina Tsetsura. Pic: University of Oklahoma. 

Listen to what Dr. Tsetsura has to say about transparency in content marketing and media, fake news and the impacts of lack of transparency on the whole society.

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18. lokakuuta 2017, viikko 42, Satu, Säde. (*)

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