Department of Mathematics and Statistics

Estimation of customer lifetime value

Contact person: Prof. Juha Karvanen

Selected publication:

J. Karvanen, A. Rantanen, L. Luoma, Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, Volume 12, Issue 3, Pages 305-329, DOI:10.1007/s11129-014-9148-4, 2014.

PhD student: Lasse Luoma (Tietoykkönen)

Collaborators: Ari Rantanen (Sanoma)