I am a consumer researcher, wellness specialist, and positive psychology practitioner interested in eudaimonic well-being, flourishing, sustainability, and positive wellness-mindset as part of a good and meaningful life.
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded transdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
Areas of expertise: eudaimonic well-being; good life; flourishing; sustainability; nature relatedness; wellness consumption and practices; consumer well-being; transformative consumer research; positive psychology; Gen Z.
