Ekaterina Ivanova

Väitöskirjatutkija

Yksikkö

Kauppakorkeakoulu

Sähköposti

ekaterina.22.ivanova@jyu.fi

Matkapuhelin

+358505236255

Tieteenalat

512 Liiketaloustiede

Esittely

PhD student in Corporate Communication at Jyväskylä University School of Business and Economics.
Researching human and virtual social media influencers.

Julkaisut

Julkaisu

2026

Imperfectly Perfect: Human-Likeness, AI Disclosure, and Consumer Engagement with Virtual Influencers

AMA Winter Academic Conference. AMA Winter Acdemic Conference.

Ivanova, Ekaterina

Munnukka, Juha

Penttinen, Valeria

Maity, Devdeep

Luoma-aho, Vilma

Julkaisu

2025

Engage or Not to Engage: The Virtual Influencer Marketing Perspective

Australian & New Zealand Marketing Academy Conference. ANZMAC conference proceedings.

Ivanova, Ekaterina

Munnukka, Juha

Penttinen, Valeria

Maity, Devdeep

Luoma-Aho, Vilma

Julkaisu

2025

Finland : HSL's Influencer Campaign against Fake Tickets Draws Accusations of Racism

Global Cases in Crisis Communication. Routledge.

Ivanova, Ekaterina

Tuominen, Jesse

Valentini, Chiara

Julkaisu

2024

Navigating the Future of Virtual Influencers : Hijacking Risks

Public Relations and Strategic Communication in 2050. Routledge.

Ivanova, Ekaterina

Arti, Alina

Luoma-aho, Vilma

Munnukka, Juha

Ekaterina Ivanova

Esittely

Imperfectly Perfect: Human-Likeness, AI Disclosure, and Consumer Engagement with Virtual Influencers

Engage or Not to Engage: The Virtual Influencer Marketing Perspective

Finland : HSL's Influencer Campaign against Fake Tickets Draws Accusations of Racism

Navigating the Future of Virtual Influencers : Hijacking Risks

Digital Marketing and Communication (DMC)