Olli Tyrväinen

Olli Tyrväinen

Tutkijatohtori

Yksikkö

Kauppakorkeakoulu

Sähköposti

olli.p.tyrvainen@jyu.fi

Matkapuhelin

+358504712730

Tieteenalat

512 Liiketaloustiede

Julkaisut

Julkaisu

2025

Managing Uncertainty Related to Quantum Computing : Organizational Learning Perspective

Academy of Management Annual Meeting. Academy of Management Annual Meeting Proceedings.

Tyrväinen, Olli

Taipale, Jori

Mero, Joel

Julkaisu

2025

Overloaded yet addicted? A meta-analysis of the outcomes of social media overload

Telematics and Informatics.

Tyrväinen, Olli

Pirkkalainen, Henri

Salo, Markus

Karjaluoto, Heikki

Julkaisu

2025

Social Media's Role in Customer Experience Creation : User-generated Content Quality vs. Firm-generated Content Quality

Contemporary Issues in Social Media Marketing. Routledge / Taylor & Francis Group.

Tyrväinen, Olli

Karjaluoto, Heikki

Karjala, Pinja

Julkaisu

2025

Unrequited love? : A mixed-methods study of parasocial engagement with social media influencers

International Journal of Information Management.

Tyrväinen, Olli

Karjaluoto, Heikki

Julkaisu

2024

The Drivers of Showrooming Behavior : A Meta-Analysis

Bled eConference. University of Maribor Press.

Holkkola, Matilda

Tyrväinen, Olli

Makkonen, Markus

Karjaluoto, Heikki

Kemppainen, Tiina

Paananen, Tiina

Frank, Lauri

Julkaisu

2024

Towards Techno-Psychological Immersion : A Narrative Literature Review of Immersion and Its Related Concepts

Bled eConference. University of Maribor.

Paananen, Tiina

Kemppainen, Tiina

Makkonen, Markus

Holkkola, Matilda

Tyrväinen, Olli

Frank, Lauri

Julkaisu

2024

Willingness to pay for freemium services : Addressing the differences between monetization strategies

International Journal of Information Management.

Tyrväinen, Olli

Karjaluoto, Heikki

Julkaisu

2023

Understanding the Role of Social Media Content in Brand Loyalty : A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Journal of Interactive Marketing.

Tyrväinen, Olli

Karjaluoto, Heikki

Ukpabi, Dandison

Julkaisu

2022

Online grocery shopping before and during the COVID-19 pandemic : A meta-analytical review

Telematics and Informatics.

Tyrväinen, Olli

Karjaluoto, Heikki

Julkaisu

2022

The use of digital technologies in omnichannel retailing : understanding integrated customer experience across diverse touchpoints

JYU dissertations.

Tyrväinen, Olli