I study how markets for emerging technologies develop and how government policies, and geopolitical tensions shape firms' competitive opportunities. I am particularly interested in how governments influence market development and how companies navigate technological and geopolitical uncertainty. I work as a Postdoctoral Researcher at the University of Jyväskylä School of Business and Economics (JSBE).
Technology markets · Geopolitics
Finnish Quantum Flagship (2024–2028)
As part of the Research Council of Finland-funded Finnish Quantum Flagship, I investigate the development of quantum technology markets, how companies navigate technological uncertainty, and how innovation ecosystems evolve. The flagship brings together Finnish universities and research organisations to advance quantum technology research and commercialisation.
Tyrväinen, Taipale & Mero (2026). Navigating uncertainty in quantum computing: How companies learn in emerging technology landscapes. Technology Analysis & Strategic Management.
Tyrväinen & Karjaluoto (2025). Unrequited love? A mixed-methods study of parasocial engagement with social media influencers. International Journal of Information Management.
Tyrväinen & Karjaluoto (2024). Willingness to pay for freemium services: Addressing the differences between monetization strategies. International Journal of Information Management.
Tyrväinen, Karjaluoto & Ukpabi (2023). Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content. Journal of Interactive Marketing.
My research has also appeared in peer-reviewed journals such as Telematics and Informatics and Journal of Retailing and Consumer Services.
I welcome research collaborations on technology markets, the business implications of geopolitical change, and the role of governments in shaping markets. I am also open to supervising student theses on these topics and contributing to media discussions.
