Business and Economics
Learn the basics of online visibility, search engine analytics and optimisation, display advertisement and social media marketing. A collaboration with Google, this Open University course is free of charge and can be completed through flexible online study.
Digital marketing has become necessary for businesses to be successful. Digital marketing tools allow companies to reach their target customers, and also to effectively track the impact of marketing efforts.
In collaboration with Google Digital Garage, Jyväskylä Open University offers the possibility to learn the fundamentals of digital marketing. Click on the course below to read more and sign up to study!
This online course is open for everyone interested in digital marketing! No prerequisites needed to complete the course. The course consists of independent study at Moodle learning platform. Participants will complete two sections: online course assignments and a final essay. The timetable is flexible and there are no synchronous classes.
Course information
- 2 study credits
- Free of charge
- EQF level 6
- Assessment scale: pass/fail
- Prerequisites: None
How do I study this course at JYUOpen?
- Flexible, fully online
- Open for everyone: simply enroll and study at your own pace
- Independent study on the Moodle learning platform
- Available to be included in a formal university degree
- Based on the latest scientific research
Please note: Registration requires electronic identification (online banking identifiers or mobile ID). If you do not have Finnish online banking identifiers, you can use your passport or EU ID card for the identification process.