Biography
I am a grant doctoral researcher at the Jyväskylä University School of Business and Economics (JSBE), specializing in B2B marketing and sustainability. My doctoral research examines how organizational customers perceive the value of sustainable offerings in B2B markets and how supplier firms translate and communicate this value through marketing and sales practices.
I am currently part of the Liikesivistysrahasto-funded research project How to Sell Sustainable Offerings to Organizational Buyers?, led by Associate Professor of Marketing and Adjunct Professor Anna Salonen.
Alongside my academic work, I have accumulated extensive professional experience across B2B and B2G marketing environments. My research interests lie at the intersection of value-based selling, sustainability, and customer-centric marketing, with a particular focus on how marketing functions contribute to the development and communication of value-based initiatives in contemporary B2B markets.