Matti Leppäniemi

Senior Lecturer
Unit
School of Business and Economics
Room number
Ag D422.3
Email
matti.leppaniemi@jyu.fi
Mobile
+358408054646
Postal address
Mattilanniemi 2
Fields of science
512 Business and Management

Publications

Publication
2025

Metaverse Marketing : A Conceptual Framework

International Conference on Marketing and Technologies. Smart Innovation, Systems and Technologies. Springer.
Kemppainen, Tiina
Leppäniemi, Matti
Tomminen, Valtteri
Koskinen, Eero
More publications from this author

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.