Tiina Kemppainen

Tiina Kemppainen

Senior Lecturer
Unit
School of Business and Economics
Room number
Ag C419.2
Mobile
+358408054407
Postal address
Mattilanniemi 2
Fields of science
113 Computer and information sciences
512 Business and Management

Biography

Tiina Kemppainen got her Doctor of Science (Econ.) degree in 2020. She also holds a Bachelor's degree in Design. Her research focuses on consumer behavior, customer experience, and digital services.

Kemppainen has worked on several research projects at the University of Jyväskylä, including:

  • METAyCX, ongoing (2024-2026), Faculty of Information Technology
  • DAWN; Data analytics-based customer understanding in multi-channel service environments, 2021-2023, Faculty of Information Technology
  • TRIP; Data Analytics Based Internationalisation Concepts of Electronic Commerce Solutions, 2017-2019, Faculty of Information Technology
  • DigiConsumers, 2020, Department of Social Sciences and Philosophy
  • Gateway to Mercury Business, 2017-2018, Faculty of Information Technology
  • Digi50+, 2015-2016, School of Business and Economics


Areas of Interest

Customer experience, Consumer behavior, Services, Service design

Teaching

  • YMAA2110 Customer Behavior (Asiakaskäyttäytyminen)
  • YMAA2240 Service Design (Palvelumuotoilu)
  • YMAA1920 Bachelor's Thesis Seminar (Aineopintojen seminaarityöskentely ja tutkielma)
  • YMAS1910 Master's Thesis Seminar (Syventävien opintojen seminaari)
  • YTTP1120 Introduction to Marketing (Finnish)
  • YTTP2120 Introduction to Marketing (English)
  • JSBY6000 Responsible Expert I
  • JSBY6100 Responsible Expert II

Publications

Publication
2025
Available through Open Access
International Conference on Marketing and Technologies. Smart Innovation, Systems and Technologies. Springer.
Paananen, Tiina
Kemppainen, Tiina
Ström, Jenni
Frank, Lauri
Publication
2025
International Conference on Marketing and Technologies. Smart Innovation, Systems and Technologies. Springer.
Kemppainen, Tiina
Leppäniemi, Matti
Tomminen, Valtteri
Koskinen, Eero
Publication
2024
Available through Open Access
Bled eConference. University of Maribor Press.
Holkkola, Matilda
Tyrväinen, Olli
Makkonen, Markus
Karjaluoto, Heikki
Kemppainen, Tiina
Paananen, Tiina
Frank, Lauri