Winter School in Sport Sciences

The next International Winter School in Sport Sciences will be organized on 11-22 January 2027 at the University of Jyväskylä. 
 

Top-quality education 

The distinctive quality and solid reputation of the Finnish education system brings thousands of international students to the country every year. Among many internationally highly ranked study programmes offered by the University of Jyväskylä, the Faculty of Sport and Health Sciences offers a top-quality intensive Winter School in Sport Sciences.

Winter School course

The Winter School 2027 comprises of two courses: RESS2170 Sport Marketing (4 ECTS) and LPE0596 Winter Sports (1 ECTS). The completion of the course requires participation in online and on-site lectures as well as attending groups work and written assignments. Attending this course will introduce students to the concepts and theory of social sciences of winter sports with responsibility and sustainability aspects in sport, which will be discussed and applied to specific cases, with a particular focus local winter sport. Students will be encouraged to form opinions and gather information on related to topics to deepen their knowledge in these areas. Theoretical concepts and models will be applied to the real life cases. Special emphasis is on the Nordic winter sports and outdoor activities.

The practical part of the course runs between and after classes. It offers students the possibility to experience traditional winter sport activities (e.g. cross-country skiing, alpine skiing, snow shoe walking) with professional guidance, in an authentic environment. In addition, an attractive social programme is offered. 

The Winter School in Sport Sciences is conducted fully in English. The participants are required to have good skills in academic English. 

Learning outcomes of the course:

After completing the course, students should be able to:

• explain what sport marketing and sport sponsorship cooperation are, and how they can be used as part of an organization’s marketing strategy
• know the special features of sport marketing in comparison to other contexts
• use marketing theories in planning, implementing and analyzing sport marketing strategies classify different theories used in sport marketing studies

Mode of study

Contact teaching in Jyväskylä, 11-22 January: lectures, practical exercises, group work assignments, and a written assignment to be completed after the course. Learning will be facilitated through discussion, group work and presentations. In addition, practical winter sport activities.

Participants

The Winter School is intended for Bachelor and Master students, and especially for individuals who wish to understand the areas and objectives of sport marketing, with special focus on winter sports.

In 2027, the Winter School will be organised as an Erasmus+ Blended Intensive Programme. We welcome JYU degree students in Responsible Management and Business of Sport (RESPO) and in Social Sciences of Sport and the exchange students of the Faculty of Sport and Health Sciences and the School of Business and Economics as well as students from the following BIP partner institutions:

• Mykolas Romeris University (MRU), Lithuania (LT VILNIUS06)
• University of Bergamo, Italy (I BERGAMO 01)
• University of Cassino and Southern Lazio, Italy (I CASSINO01)
• Democritus University of Thrace, Greece (G KOMOTIN01)
• Rīga Stradiņš University Latvian Academy of Sport Education, Latvia (LV RIGA06)
• Inland Norway University of Applied Sciences, Norway

Applying

The next Winter School in Sport Sciences 2027 is offered only to students of selected BIP partner institutions, and to the JYU degree students in Responsible Management and Business of Sport (RESPO) and in Social Sciences of Sport and the exchange students of the Faculty of Sport and Health Sciences and the School of Business and Economics.

JYU degree students sign up for the courses in Sisu. JYU exchange students sign up via separate online form. More detailed information will be sent to exchange students by email.

Students from BIP partner institutions apply first internally via their home institution and receive registration instructions from University of Jyväskylä after they have been nominated to the Winter School.
 

Fees

Winter School in Sport Sciences is otherwise free of charge for the participants, but students are expected to pay for the meals themselves. There may be a charge for some optional free-time activities. Students coming from BIP partner institutions are expected to cover their accommodation and travel costs with the grant received from their home institution.