Jesse Tuominen

Postdoctoral Researcher

Unit

School of Business and Economics

Room number

OPK 219

jesse.o.tuominen@jyu.fi

Mobile

+358408452324

Postal address

Keskussairaalantie 2

Fields of science

5141 Sociology

Publications

Publication

2026

Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions

Journal of Contingencies and Crisis Management.

Cinceoglu, Vesile

Johann, Michael

Strauß, Nadine

Tuominen, Jesse

Publication

2025

Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations

Bled eConference. University of Maribor Press.

Nyrhinen, Jussi

Rantala, Eero

Tuominen, Jesse

Makkonen, Markus

Wilska, Terhi-Anna

Frank, Lauri

Publication

2025

Stimulation values and life satisfaction among young people : the role of impulsive buying and financial problems

Young Consumers.

Tuominen, Jesse

Nyrhinen, Jussi

Rantala, Eero

Wilska, Terhi-Anna

Publication

2025

The influence of corporate communication strategy on consumer responses : A conceptual model

Tourism and Hospitality Management.

Liu, Liyun

Prentice, Catherine

Z. Marrington, Jessica

Tuominen, Jesse

Publication

2025

When does parasocial interaction make influencers more influential?

Human Technology.

Tuominen, Jesse

Rantala, Eero

Nyrhinen, Jussi

Reinikainen, Hanna

Warren, Caleb

Wilska, Terhi-Anna

Publication

2025

Work-life imbalance, burning out, feeling down, I will quit, but quietly : the case of hospitality employees

Journal of Hospitality Marketing and Management.

Prentice, Catherine

Dominique-Ferreira, Sergio

Wang, Xuequn

Tuominen, Jesse

Duarte, Márcia

Rocha, Helena

Publication

2025

Young consumers’ brand distrust model : Understanding the antecedents of young consumers’ distrust of brands

Journal of Business Research.

Tuominen, Jesse

Sormanen, Niina

Hietajärvi, Lauri

Luoma-aho, Vilma

Wilska, Terhi-Anna

Publication

2023

Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people

The Journal of Social Media in Society.

Tuominen, Jesse

Rantala, Eero

Reinikainen, Hanna

Wilska, Terhi-Anna

Publication

2023

The Role of Social Media in the Creation of Young People’s Consumer Identities

SAGE Open.

Wilska, Terhi-Anna

Holkkola, Matilda

Tuominen, Jesse

Publication

2023

Young consumers on social media

JYU dissertations.

Tuominen, Jesse

Jesse Tuominen

Publications

Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions

Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations

Stimulation values and life satisfaction among young people : the role of impulsive buying and financial problems

The influence of corporate communication strategy on consumer responses : A conceptual model

When does parasocial interaction make influencers more influential?

Work-life imbalance, burning out, feeling down, I will quit, but quietly : the case of hospitality employees

Young consumers’ brand distrust model : Understanding the antecedents of young consumers’ distrust of brands

Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people

The Role of Social Media in the Creation of Young People’s Consumer Identities

Young consumers on social media

Digital Life Research Group

DigiConsumers Project - Improving young people's financial skills in a digitalized consumer society