Jesse Tuominen

Postdoctoral Researcher

Unit

School of Business and Economics

Room number

OPK 219

jesse.o.tuominen@jyu.fi

Mobile

+358408452324

Postal address

Keskussairaalantie 2

Fields of science

5141 Sociology

Publications

Publication

2026

Boycotting Behavior and Reasons: An Exploratory Comparison of Finnish and German Consumers

International Journal of Strategic Communication.

Tuominen, Jesse

Lievonen, Matias

Luoma-Aho, Vilma

Wilska, Terhi-Anna

Borchers, Nils S.

Publication

2026

Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions

Journal of Contingencies and Crisis Management.

Cinceoglu, Vesile

Johann, Michael

Strauß, Nadine

Tuominen, Jesse

Publication

2025

Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations

Bled eConference. University of Maribor Press.

Nyrhinen, Jussi

Rantala, Eero

Tuominen, Jesse

Makkonen, Markus

Wilska, Terhi-Anna

Frank, Lauri

Publication

2025

Finland : HSL's Influencer Campaign against Fake Tickets Draws Accusations of Racism

Global Cases in Crisis Communication. Routledge.

Ivanova, Ekaterina

Tuominen, Jesse

Valentini, Chiara

Publication

2025

Stimulation values and life satisfaction among young people : the role of impulsive buying and financial problems

Young Consumers.

Tuominen, Jesse

Nyrhinen, Jussi

Rantala, Eero

Wilska, Terhi-Anna

Publication

2025

The influence of corporate communication strategy on consumer responses : A conceptual model

Tourism and Hospitality Management.

Liu, Liyun

Prentice, Catherine

Z. Marrington, Jessica

Tuominen, Jesse

Publication

2025

When does parasocial interaction make influencers more influential?

Human Technology.

Tuominen, Jesse

Rantala, Eero

Nyrhinen, Jussi

Reinikainen, Hanna

Warren, Caleb

Wilska, Terhi-Anna

Publication

2025

Work-life imbalance, burning out, feeling down, I will quit, but quietly : the case of hospitality employees

Journal of Hospitality Marketing and Management.

Prentice, Catherine

Dominique-Ferreira, Sergio

Wang, Xuequn

Tuominen, Jesse

Duarte, Márcia

Rocha, Helena

Publication

2025

Young consumers’ brand distrust model : Understanding the antecedents of young consumers’ distrust of brands

Journal of Business Research.

Tuominen, Jesse

Sormanen, Niina

Hietajärvi, Lauri

Luoma-aho, Vilma

Wilska, Terhi-Anna

Publication

2023

Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people

The Journal of Social Media in Society.

Tuominen, Jesse

Rantala, Eero

Reinikainen, Hanna

Wilska, Terhi-Anna

Jesse Tuominen

Publications

Boycotting Behavior and Reasons: An Exploratory Comparison of Finnish and German Consumers

Green Signals, Red Flags: The Impact of Greenwashing Allegations and Crisis Communication on Corporate Perceptions

Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations

Finland : HSL's Influencer Campaign against Fake Tickets Draws Accusations of Racism

Stimulation values and life satisfaction among young people : the role of impulsive buying and financial problems

The influence of corporate communication strategy on consumer responses : A conceptual model

When does parasocial interaction make influencers more influential?

Work-life imbalance, burning out, feeling down, I will quit, but quietly : the case of hospitality employees

Young consumers’ brand distrust model : Understanding the antecedents of young consumers’ distrust of brands

Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people

Digital Life Research Group

DigiConsumers Project - Improving young people's financial skills in a digitalized consumer society