Juha Munnukka

Senior Researcher
Unit
School of Business and Economics
Room number
Ag D422.3
Email
juha.t.munnukka@jyu.fi
Mobile
+358405767826
Postal address
Mattilanniemi 2
Fields of science
512 Business and Management

Research interests

My research covers topics such as consumer behavior, marketing communication, influencer marketing, AI-supported marketing, and pricing management in various consumption environments. My research provides new insights into consumer behavior, particularly in digital environments, which helps organizations improve their marketing and customer relationship management.

Publications

More publications from this author

Research groups

Research group

Digital Marketing and Communication (DMC)

Digital Marketing and Communication (DMC) research group explores the impacts of digital data and technologies on marketing and corporate communication.