Julie Maksimainen

University Teacher

Unit

School of Business and Economics

julie.j.maksimainen@jyu.fi

Fields of science

512 Business and Management

Publications

Publication

2026

The Wiley Blackwell Companion to the City, Retail, and Consumption. John Wiley & Sons.

Horáková, Julie

Uusitalo, Outi

Publication

2024

European marketing academy annual conference.

Horáková, Julie

Uusitalo, Outi

Munnukka, Juha

Publication

2022

Journal of Retailing and Consumer Services.

Horáková, Julie

Uusitalo, Outi

Munnukka, Juha

Jokinen, Olga

Publication

2022

Contemporary Issues in Digital Marketing. Routledge.

Horáková, Julie

Uusitalo, Outi