I am a Doctor of Science in Marketing and a Part-Time Teacher at the Jyväskylä University School of Business and Economics. My areas of expertise include consumer behaviour, digital marketing, social media, service marketing, and customer experience.
I teach marketing-related courses and have completed a 60-ECTS International Professional Teacher Education qualification. I am currently also a Visiting Researcher at the University of Birmingham, where I collaborate on research concerning artificial intelligence and digital customer interactions.
Before entering academia, I gained approximately nine years of international business experience with Philip Morris International in sales, trade marketing, and management roles. I am interested in collaborating with researchers, organisations, and companies on topics related to consumer behaviour, digital services, social media, and responsible uses of artificial intelligence in marketing.
My research examines consumer behaviour in digital and service environments, with a focus on consumer incivility, online complaints, social media, service recovery, and AI-mediated customer communication. I study how these interactions shape trust, brand perceptions, and consumer responses.
