How can organizations and brands survive in a digital environment with new forms of influence?
My research helps leaders and managers in society understand better the dark side of strategic communication and influence in the era of AI such as misinformation, communication hijacking, cyber crises, deepfakes and weaponization of communication. I am interested in how organizations balance both authentic and fake stakeholder groups for example in cases of greenwashing and boycotts. My focus is often on young people in society, and I have worked together with major brands and organizations from business, NGOs and public sector (Eg. DNA, Vapa Media, Sanoma, Fazer, Nordea, Ministry of Social Affairs & Health STM, NATO StratComCoe, Sitra, DVV, Prime Minister's Office, YLE, Viesti RY), and I serve on the board of a local tech company Valu and the leading global Chief Communication Officers' Arthur W. Page Society, New York. Previously, I chaired ProCom, the Communication professionals in Finland and have written books about what keeps organizations successful in the digital environment. I also serve as the Chair of the Social Sciences Division of MATINE under the Ministry of Defense in Finland.
I am currently working on the darker side of AI for organizations in the STN Academy of Finland funded AIDemoc project, and always looking for recent industry challenges and new darker side related research ideas. I work with colleagues from leading universities such as Macquarie University, Sydney, Wirtschaftsuniversität Wien and the Army Cyber Research Institute at US Military Academy West Point.
Contact me via email or LinkedIn!
