Work is changing faster than most organisations can adapt. AI, data systems, and digital platforms are reshaping how people communicate, collaborate, and are managed creating new pressures that leaders often do not see coming until they become costly problems. I study these dynamics and help organisations anticipate, navigate, and benefit from them.
I collaborate with organisations across Europe to translate research into leadership practice. My consulting and executive education work has supported organisational change, technology adoption programmes, and stress mitigation initiatives at KLM, SAP, Finnair, Posti, Neste, Cargotec, vanEeghen, and others. I have designed and delivered C-suite training on aligning AI adoption with organisational values and strategic goals.
My research on remote and hybrid work has been featured in The Atlantic and The Economist. I deliver keynotes on digital transformation for organisations including the Bavarian Institute for Digital Transformation. I have authored of 60+ peer-reviewed articles and book chapters. I am an associate editor at the European Management Journal and the academic director of EWIDE (Emergent Work in the Digital Era) at JSBE.
My areas of expertise include AI in the workplace, digital transformation, datafication, remote work, and employee wellbeing.
I welcome conversations with organisations navigating digital transformation, AI adoption, and the future of work. Feel free to reach out at ward.w.van.zoonen@jyu.fi or connect on LinkedIn.
Research Projects:
Datafication of media work (DataMedia) - Funded by Helsingin Sanomain Foundation (2023 - 2024)
Data Representations And Workplace Surveillance (DataDoubles) - Academy of Finland Fellowship (2023 - 2027)
