Digital Marketing and Corporate Communication, Master of Science in Economics and Business Administration (2 yrs), autumn 2027

Scope of studies

120 ECTS credits

Career titles

marketing manager

sales manager

brand manager

digital marketing manager

customer relationship manager

Scholarship

04000 €

Language of instruction

English

Teaching time

Day time teaching

Planned duration

2 years

Form of teaching

Contact teaching

Education description

The Master’s Programme in Digital Marketing and Corporate Communication educates professionals of digital marketing for the needs of both nonprofit sector and private sector. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society.

DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas of digital marketing and corporate communication, 2) classifying the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.

Additional information on the structure and contents of the programme is available here.

Nowadays, every marketing and communications expert needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme a forerunner in the education landscape.

Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently, Finland was ranked 1st in how well it embraces information technology, ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect choice for any prospective student who wishes to learn more about these fields.

DMCC combines the most relevant aspects of digital business, marketing, and corporate communication with the latest academic research conducted in the field. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.

The complete studies total 120 ECTS credits. Studying full time, students will graduate within 2 years.

The modes of study vary and they are planned to meet the learning objectives of each course. Modes of study include contact teaching, independent study, project work, and workplace learning.

Additional information on the structure and contents of the programme is available here.

We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:

Digital Marketing Manager

Marketing Manager

Consultant

Sales Manager

Communications Planner

Business Coach

Marketing Coordinator

Marketing and Communications Manager

Customer Relationship Manager

Digital Marketing Planner

Brand manager

The programme collaborates closely with the practitioners of both marketing and communications. Experts from businesses will provide a number of visitor lectures on various courses and collaborate both in student work (group work, case studies etc.) as well as faculty research (research projects, research visits etc.). Integrating practitioners’ input into the programme improves its practical relevance and provides students with networking opportunities.

The master’s programme is linked with the Digital Marketing and Communication (DMCC) research group. The group consists of academic and industry award winning faculty and focuses on the effects of digitalization on customers, stakeholders, businesses and societies in close collaboration with industry partners. The group attempts to add knowledge on the use of digital and social media in business and corporate communication, as well as describe their intangible and tangible contribution to value creation. Further, the group focuses on the effectiveness of digital communication and marketing, and develops their measurement practices.

Recent projects have dealt with digital marketing communications in industrial companies, transparency of sponsored content, and SMEs responses to the changing marketing communications landscape. Current projects examine digital customer experience in the contexts of retailing, online shopping, mobile banking and other mobile services. The objective of the research group is to contribute to the growing discussion in marketing theory dealing with the impacts of digital and social media on customer engagement, customer experience management, marketing communications, corporate communications, value creation, business-to-business marketing and marketing strategy. The research group uses both qualitative and quantitative research methods and collects data internationally.

The topic of the Master’s thesis is related to the digital marketing and communication research group’s focus areas. The topic can be either chosen independently, or given by the programme instructors.

Along the Master’s thesis process, you will take part in a thesis seminar. In the seminar you will present your own research plan and hear about other students' progress. Your thesis supervisor will guide and support you throughout the thesis process.

While writing your Master’s thesis, you will learn to retrieve information independently, evaluate information critically, and both generate and apply new knowledge. After completing your Master's thesis you have also acquired many generic skills related to working life, such as problem-solving skills, project management skills, and self-study and self-management skills.

A 1,500 € early bird discount from the first year tuition fee is offered to those who accept their study place within 14 days and pay the annual tuition fee by the deadline. You are not required to pay tuition fees if you are a citizen of an EU/EEA country or Switzerland or hold a specific type of residence permit in Finland. For more information, please see: Tuition fees and scholarships (jyu.fi).

Application options

Digital Marketing and Corporate Communication, Master of Science in Economics and Business Administration (2 yrs)

Application starts

7.1.2027 08:00

Application ends

21.1.2027 15:00

Application procedure

Joint application

Places of study

Prior education

University Bachelor's degree

University of applied sciences Bachelor's degree

University of applied sciences Master's degree

Foreign Master's degree

Foreign Bachelor's degree

University Master's degree

Admission criteria

Eligibility criteria

To be eligible, you must have a suitable higher education degree and demonstrate adequate English proficiency, as described below.

1. A higher education degree that fulfils the following requirements:

As a rule, the degree must give eligibility for master’s-level degree studies in the awarding country. If the degree is significantly less extensive than a Finnish bachelor’s degree (comprising a minimum of 180 ECTS credits and three years of full-time study), it may not provide eligibility. If your degree qualifies for doctoral-level studies, you should seek admission to a doctoral programme instead.

The higher education institution awarding the degree must be officially recognised in the national education system, i.e., listed as a degree-granting higher education institution by the country where it is located or by a relevant international organisation (such as UNESCO).

Suitable fields for the degree include:

Business-related degree: e.g., marketing, consumer behaviour, management and leadership, advertising, international business
Communication-related degree: e.g., corporate communication, public relations, strategic communication, organizational communication, communication management, communication studies, mass communication, media studies, visual communication, journalism
Or other degree from a relevant field (e.g., social sciences, psychology, information technology, arts), in which case the degree must include min. 25 ECTS credits worth of marketing and/or corporate communication studies (or other studies that clearly relate to marketing or corporate communication but may have different labels). If the study units are not given in ECTS credits, at least 15% of the credits included in the degree must consist of these studies. The studies must also appear on your transcript(s) of record.

If the degree is incomplete at the time of application, you may be admitted on a conditional basis. In this case, you must graduate and submit officially certified copies of the final educational documents so that they are received by the University by the specified deadline. The deadline will be posted on the University’s website before the application period begins.

You cannot be admitted if you currently hold a study right for this master’s programme at the University of Jyväskylä.

2. English proficiency demonstrated as follows:

Each applicant must demonstrate they possess the necessary English language profiency. Please visit the following web page for further information: Master's applicants: How to prove your English skills (jyu.fi).

We do not grant waivers for the language skill requirement. In case you fail to prove your proficiency in one of the pre-given ways, your application will be rejected.

Selection criteria description

These admission criteria are valid for student selections made in 2027. The faculty reserves the right to make changes between application rounds as necessary. In 2027, the number of available study seats is 30.

Admissions procedure

Online application and required attachments

Minimum number of points	Maximum number of points
5	19

The admissions process is divided into two phases: 1) evaluation of the application and its attachments, and 2) evaluation of the motivation video.

Please note that if you use generative artificial intelligence (AI) to aid your application, you must indicate which model (e.g., ChatGPT) you have used and in what way through proper citations or oral communication (video assignments). Citations are not required if you use AI solely for ideation, proofreading, stylisation or similar purposes.

Claiming AI-generated content as your own without acknowledging it is considered plagiarism. If we detect that a supporting document or assignment has been generated by AI, either wholly or in part, without proper acknowledgement, it will be given zero points.

Application and required attachments

First, you must submit your application on Studyinfo along with the necessary attachments by the given deadlines. If your application is deemed eligible, it will be evaluated according to the criteria listed below. Ineligible applications will not be processed further after they have been found not to meet the eligibility criteria/documentary requirements.

Phase 1: Application and attachments

Eligible applicants will be evaluated according to the following criteria:

Category	Points
Academic quality of the previous degree	0-2
Suitability of the field of the previous degree	0-2
Relevance of previous studies	0-2
Academic success in the previous degree	0-3
Total maximum points	0-9

To be considered to proceed for Phase 2, you must score at least 5 points in total at Phase 1: Academic quality of the previous degree, Suitability of the field of a previous degree, Relevance of previous studies, and Academic success in the previous degree. If you fail to achieve the required minimum score of total points in Phase 1, any subsequent phases will not be scored. All applicants who obtain 5 points or more in Phase 1 will be ranked and 150 highest scoring applicants will pass to Phase 2 in the application process If there are two or more applicants tied for the last place with at least 5 points, all of them will proceed to Phase 2.

Phase 2: Motivation video

The motivation video will be evaluated according to the following criteria:

Category	Points
Motivation to study at DMCC	0-2
Understanding of the field	0-2
Career plans after graduation	0-2
Commitment to full-time studies	0-2
Communication skills	0-2
Total maximum points	10

More information about the application process

Final selection

Your scores from Phases 1 and 2 are added together to form your final admission score. The applicants will be ranked according to their admission scores, and the highest-scoring applicants, in accordance with the number of available study seats, will be admitted. If two or more applicants are tied for the last study place, all of them will be accepted. The faculty may also, at their discretion, admit more applicants than there are study places to ensure there will be enough students to start their studies in the programme. There are no arrangements for clearing, i.e., unaccepted study seats will not be reallocated.

All applicants will be notified of the results via email by the date given on the University’s website. If your application was rejected, you will be informed of the policy and the deadline for requesting rectification of the admission decision.

If you accept this study place, your study rights at the same or lower level in Finland will be terminated. For more information, please see the One Study Right Rule (Studyinfo.fi).

Attachments

The required application attachments are listed below. Some attachments may be optional or apply only to some applicant groups. If a document is not listed below, it will not be considered.

If a mandatory attachment is not submitted following the instructions, your application will be deemed ineligible and not processed further. More detailed instructions will be published on the University’s website before the application period begins. The instructions may change between application rounds, and you must make sure to comply with the requirements for the correct round.

1. Copy of an official transcript of records of a higher education degree

A transcript of records (mark sheet) is a list of courses and study attainments a student has completed at an educational institution.

If the GPA does not appear on your transcript of records (or degree certificate), please submit a separate official document stating this information if such certificate can be obtained from the degree-awarding institution.

2. Official translation of the transcript into English, Finnish, or Swedish (if needed)

If the official transcript of records is issued in a language other than English, Finnish, or Swedish, an official translation into one of these languages is required in addition to the original language version.

3. Copy of a degree certificate of a higher education degree

If the degree used for proving your eligibility is unfinished at the time of application, a degree certificate is not required in the application phase.

4. Official translation of the degree certificate into English, Finnish, or Swedish (if needed)

If the degree certificate is issued in a language other than English, Finnish, or Swedish, an official translation into one of these languages is required in addition to the original language version.

5. Proof of English language proficiency

The required document is either a language test certificate or an educational document, depending on how you prove your language skills. See Eligibility for the approved methods.

If an educational document is issued in a language other than English, Finnish, or Swedish, an official translation into one of these languages is required in addition to the original language version.

6. Copy of a valid passport (if needed)

A copy of the identification page(s) of a valid passport with the applicant’s name, date of birth, and nationality. If you do not hold a valid passport, another official identification document (such as an identity card or driver’s license) stating the same information is accepted.

Please note: As a part of the application process, you are required to submit a video assignment. At the beginning of the recording, you must prove your identity by presenting your passport, official photo ID card, or driver’s license to the camera. An expired document is accepted if it expired less than a year ago from the start date of the application period. If you do not identify yourself in this manner, your application will be deemed ineligible.

If you are a Finnish citizen: You are not required to upload a separate identification document to your application form. However, you must prove your identity when recording the video assignment as described above.

7. Copy of a residence permit card (if applicable)

A copy of both sides of the residence permit card. The document is required only if you, the applicant, hold one of the following: a valid residence permit in Finland of type A (that is not based on studies), P, P-EU, EU Blue Card, or a certificate of the permanent right of residence of a UK citizen in Finland, or residence card for a family member of an EU or UK citizen residing in Finland. 

8. Motivation video

You must submit a 4-minute motivation video where you explain your motivation for pursuing the Master’s Degree Programme in Digital Marketing and Corporate Communication. Prepare the script of the introduction video in advance, for example as a list of keywords. Use the questions below to plan the contents of the video and ensure that you answer all the questions. Use of AI or any other equivalent assistance is prohibited while recording the video, and the video should not be read from a script or transcript. Natural and spontaneous delivery is encouraged in order to present a true sense of the applicant’s motivation.

At the beginning of the video, introduce yourself shortly and identify yourself by briefly showing the open page of your passport or ID card to the camera next to your face. Please double check that the information provided on the open page of your passport or ID card is clearly visible in the video.

After introducing yourself, articulate clearly your reasons for applying to the Master’s Degree Programme in Digital Marketing and Corporate Communication (DMCC) by answering the following questions:

Please briefly introduce yourself and describe your key academic background. Have you completed a thesis and/or participated in research in your previous degree?
What are your career plans or goals, and why do you need a DMCC degree to pursue them?
Are you willing to move to Jyväskylä and commit to full-time studies?
Tell us something about yourself (a personal quality, perspective, or experience) that is distinctive and would add value to the DMCC programme. List 3 reasons why you should be selected for the program and why we should invest in your professionalization?

The introduction video will be treated confidentially, and no information will be given to outsiders. We hope that you answer all questions as openly as possible.

Technical requirements for the video:

The length of the motivation video must be a maximum of 4 minutes.
The file must not exceed 1.0 GB in size.
The format of the video must be either mp4 or mov.
Your face must be recognisable throughout the video. Ensure that your face and upper body (torso) are clearly visible, and that the lighting is sufficient to allow your face to be seen clearly.
Audio quality must be high enough so that your speech is comprehensible.
The filename should use the following format: Surname_Firstname_DMCC_Video
The language of the video must be English.

Attachment is uploaded on the application form

Must be submitted by
Jan. 28, 2027 at 03:00 PM UTC+2

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Education description

Structure of studies

Further study opportunities

Career opportunities

Co-operation with other parties

Qualification

Research focus

Thesis

Scholarship

Tuition fees

Contact persons

Application options

Digital Marketing and Corporate Communication, Master of Science in Economics and Business Administration (2 yrs)

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Responsible Management and Business of Sport, Master of Science in Economics and Business Administration or Master of Sport Sciences (2 yrs), autumn 2027

Banking and International Finance, Master of Science in Economics and Business Administration (2 yrs), autumn 2027

Corporate Environmental Management, Master of Science in Economics and Business Administration (2 yrs), autumn 2027