Matilda Holkkola

Doctoral Researcher
Unit
Faculty of Information Technology
Organization unit
Faculty of Information Technology, lnformation systems science
Room number
Ag D323.1
Email
matilda.i.holkkola@jyu.fi
Mobile
+358503232545
Postal address
Mattilanniemi 2
Fields of science
519 Social and economic geography
113 Computer and information sciences

Biography

Holkkola's research focuses on omnichannel environments, digital and physical servicescapes, and social media cultures.

Publications

Publication
2024

The Drivers of Showrooming Behavior : A Meta-Analysis

Bled eConference. University of Maribor Press.
Holkkola, Matilda
Tyrväinen, Olli
Makkonen, Markus
Karjaluoto, Heikki
Kemppainen, Tiina
Paananen, Tiina
Frank, Lauri
More publications from this author

Research groups

Digital Life reserach group's logo
Research group

Digital Life Research Group

The Digital Life Research Group is an open researchers' community at the University of Jyväskylä.
Value Creation for Cyber-Physical Systems and Services
Research group

CPSS: Value Creation for Cyber-Physical Systems and Services

CPSS research group combine the worlds of bits and atoms, and promise to transform existing logics of people, organizations, and entire industries.