TJTS566 Digital Service Innovation and Design (5 op)
Osaamistavoitteet
After the course students will have good knowledge and understanding of research in the area of digital service innovation, co-creation, development, and design; Students are able to acquire knowledge and read critically relevant research articles in some of the leading academic journals and conference proceedings; Students are able apply to perform conceptual digital service development and design models and methods in practice; Students are able to produce a digital service specification and a project plan for development. Students can verbally present a business plan to a potential venture capital investor.
Suoritustavat
Students prepare and participate classes, work on and deliver a group assignment, work on an individual assignment and take a final exam based on the course material.
Sisältö
This course focuses on digital service research, more specifically on innovation and design of digital services. We start by looking at the nature of the field as shown by academic journals, conferences, researchers and institutions. This is then followed by a critical examination and evaluation of contemporary service research on a variety of topics. The idea is to give you a broad understanding of the digital service innovation and design field as a whole. The academic goal of the course is to prepare students for doing research in the area of digital service innovation and design. A basic grounding in the concepts underlying research in the discipline is essential if students are to succeed in completing the graduate program. This course is designed to introduce students to digital service research. Students need to understand the nature of service research as a discipline and current research issues and themes. A number of current research areas will be identified and representative papers examined. The course will also apply the theoretical concepts in practice in order familiarize the students with the practical problems of digital service innovation and design.
Kirjallisuus
| ISBN-numero | Tekijä, julkaisuvuosi, teoksen nimi, julkaisija |
|---|---|
| Bask, A., et al. (2014). “Developing a Modular Service Architecture for E-store Supply Chains: The; Small- and Medium-Sized Enterprise Perspective.” Service Science 6(4): 1–23. ; Bitner, M.J., A.L. Ostrom, and F.N. Morgan (2008). “Service Blueprinting: A Practical Technique for Service Innovation.” California Management Review 50(3): 66-94.; Fischbach, M., et al. (2013). "Service Lifecycle Management." Business & Information Systems Engineering 5(1): 45-49.; Grönroos, C. and P. Voima (2013). "Critical service logic: making sense of value creation and co-creation." Journal of the Academy of Marketing Science 41(2): 133-150.; Lintula, J., T. Tuunanen, and M. Salo (2017). "Conceptualizing the Value Co-Destruction Process for Service Systems: Literature Review and Synthesis."50th Hawaii International Conference on System Sciences (HICSS), IEEE.; Michel, S., et al. (2008). "Service-logic innovations: How to innovate customers, not products." California Management Review 50(3): 49-65.; Ostrom, A. L., et al. (2015). "Service research priorities in a rapidly changing context." Journal of Service Research 18(2): 127-159.; Patrício, L., Fisk, R. P., e Cunha, J. F., & Constantine, L. (2011). Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting. Journal of Service Research, 14(2), 180-200.; Peffers, K., et al. (2003). "Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning." Journal of Management Information Systems 20(1): 51-85.; Rochet, J.-C. and J. Tirole (2003). "Platform Competition in Two-Sided Markets." Journal of the European Economic Association 1(4): 990-1029.; Tuunainen, V. and T. Tuunanen (2011). IISIn - A model for analyzing ICT Intensive Service Innovations in n-sided Markets. the 44th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, IEEE.; Tuunainen, V. K., et al. (2011). Mobile Service Platforms: Comparing Nokia OVI and Apple App Store with the IISIn Model. Tenth International Conference on Mobile Business (ICMB),, Como, IEEE.; Tuunanen, T. and H. Cassab (2011). "Service Process Modularization: Reuse Versus Variation in Service Extensions." Journal of Service Research 14(3): 340-354.; Tuunanen, T., et al. (2010). "A Conceptual Framework for Consumer Information Systems Development." Pacific Asia Journal of the Association for Information Systems 2(1): 47-66.; Tuunanen, T. and K. Peffers (2016). “Stakeholder Requirements Acquisition Methodology”, submitted to an international peer-reviewed journal.; Vargo, S. L. and R. F. Lusch (2004). "Evolving to a New Dominant Logic for Marketing." Journal of Marketing 68(January 2004): 1-17.; Vartiainen, T. and T. Tuunanen (2016). Value Co-Creation and Co-Destruction in an IS Artifact: Contradictions of Geocaching. 2016 49th Hawaii International Conference on System Sciences (HICSS), IEEE. |
Arviointiperusteet
Class Preparation & Participation 15%; Group project Deliverable & Presentation 20%; Individual Assignment 15%; Final Exam 50%. Students need to have a passing mark for the group assignment, the individual assignment and the final exam. Students are required to participate weekly online quizzes for the readings material. Students are also required to summarize a topic, which has been covered in class, and deliver a group assignment consisting of a project work that carries through the course. Students need to pass an exam based on the course material. If student cannot participate to the class or join a group for the group project work, he or she may compensate 20% of the total grade by doing an extended additional individual assignment.
Esitietovaatimukset
This course assumes that you have completed your bachelor’s studies and you are currently doing your master’s or doctoral studies.